Study On The Influence Of Pig Farmers’ Cognition Of Planting And Breeding Combination Model On Adoption Behavior

At present,the scale of animal husbandry is regarded as one of the important reasons for the separation of planting and breeding and the rupture of agricultural cycle.In the current environment of increasing demand for meat,egg and milk products,farmers’ need to expand the scale is also increasingly urgent.However,the large-scale development of animal husbandry has caused serious threats to the environment.In recent years,the state has also continuously advocated the combination of planting and breeding in relevant documents.It can be seen that the combination of planting and breeding has become an important concern of the government and academia.Although there are many studies on the mode of planting and breeding combination in the academic circles,there are few studies on the adoption behavior of planting and breeding combination,and mainly from the perspective of farmers’ personal characteristics,family characteristics and external environment.Few studies involve the impact of farmers’ cognition on the willingness and behavior of planting and breeding combination,and often ignore the heterogeneity of scale.In order to solve the above problems,this paper analyzes the evolution process of the combination of planting and breeding by consulting the relevant literature.On this basis,combined with the questionnaire survey,this paper understands the benefits and practical constraints of the combination of planting and breeding of pig farmers in Jilin Province.In addition,by calculating the relevant indicators,this paper calculates the breeding potential of pigs in various cities in Jilin Province under the combination mode of planting and breeding.Secondly,the empirical study examines the impact of cognition on Farmers’ adoption behavior of planting and breeding combination.Based on the theory of planned behavior,the structural equation model is used to verify the impact of farmers’ cognition on the adoption behavior of planting and breeding combination,and further investigate the impact of cognition on the planting and breeding combination behavior of farmers of different sizes.The main conclusions are as follows:(1)farmers’ awareness of the combination of planting and breeding needs to be improved,and pig farmers in Jilin Province face multiple practical constraints,including labor constraints,land constraints,capital constraints,policy environment constraints and professional knowledge and technology constraints.From the perspective of the potential of the combination of planting and breeding,it is found in the calculation of the potential of the combination of planting and breeding in Jilin province that,on the whole,there is a huge breeding potential in the combination of planting and breeding in Jilin Province,and there is a regional imbalance of planting and breeding.(2)As for the whole sample,behavior attitude,subjective norms and perceived behavior control have a positive and significant impact on planting and breeding combination behavior,while perceived behavior control and behavior intention have a positive impact on adoption behavior.(3)For farmers of different sizes,their cognition has different effects on adoption behavior.On the one hand,there are differences in the influence intensity of subjective norms,perceived behavior control and behavior attitude on the behavior intention of planting and breeding combination.(4)In the adoption decision-making of planting and breeding combined production mode,the load factors of different farmers’ behavior attitude,perceptual behavior control and subjective norms are different.Finally,the following suggestions are put forward:(1)reasonably divide the planting and breeding areas according to the local resource endowment;(2)Through the promotion of typical planting and breeding combination mode,increasing media publicity and the construction of planting and breeding combination demonstration households,farmers’ cognition of planting and breeding combination mode is comprehensively improved;(3)the top-level design based on scale heterogeneity enhances the ability of farmers to realize the combination of planting and breeding,and reduces the constraints of farmers’ cognition on the combination of planting and breeding.