Study On Farmers’ Adoption Behavior Of Green Pest Control Technology

With the rapid development of agriculture,the quality and safety of agricultural products and environmental pollution have become the difficulties in agricultural development.Excessive fertilization,excessive spraying of pesticides and random discarding of plastic films lead to the low utilization rate of agricultural resources,the pollution of agricultural land and the decline of fertility,resulting in the quality and safety of agricultural products.In order to solve this problem,the state has put forward a series of policies and launched green prevention and control technology in the prevention and control of diseases and pests to reduce farmers’ use of pesticides.Xixia kiwifruit is a national geographical indication product,and kiwifruit mainly relies on pesticides to solve the problem of diseases and pests.The problem of pesticide residues is prominent.Farmers’ awareness of disease and pest control is not strong and their awareness of prevention and control in advance is weak.Therefore,kiwifruit is one of the key promotion fields of green prevention and control technology of diseases and pests.Understand farmers’ cognition of green prevention and control technology and the influencing factors affecting farmers’ adoption intention and behavior,so as to find the key to the problem,so as to promote farmers to adopt green prevention and control technology and effectively apply agricultural green technology to practice,which is of great significance to agricultural green development and ensure the quality and safety of agricultural products.Taking the green pest control technology as the research object,this paper investigates the application of green pest control technology among kiwifruit growers in Xixia,constructs the research model of farmers’ adoption behavior of green pest control technology under the guidance of technology acceptance theory,deconstruction planning behavior theory and farmers’ behavior theory,and makes an empirical analysis through structural equation.The conclusions are as follows:perceived ease of use,perceived usefulness and perceived profitability have a positive impact on Farmers’ behavior attitude towards the adoption of green pest control technology,and the impact of perceived profitability on behavior attitude is higher than that of perceived ease of use and perceived usefulness;Neighborhood influence and social influence will have a positive impact on the subjective norms adopted by farmers for green pest control technology.The impact of social influence on Farmers’ subjective norms is greater than that of neighborhood;Self efficacy and convenience conditions will have a positive impact on Farmers’ perceived behavior control adopted by green pest control technology.The impact of self-efficacy on Farmers’ perceived behavior control is greater than convenience conditions;Behavior attitude,subjective norms and perceived behavior control will have a positive impact on Farmers’ behavior intention and adoption behavior of green pest control technology.Among the effects of behavior attitude,subjective norms and perceived behavior control on behavior intention,perceived behavior control has the greatest impact on behavior intention;The influence of farmers’ behavior attitude,subjective norms and perceived behavior control on behavior intention is greater than that on adoption behavior;Behavioral intention will have a positive impact on Farmers’ adoption behavior.According to the research results,this paper puts forward the following suggestions:seriously study the advanced business philosophy and pay attention to the construction of Kiwi high standard base;Strengthen the construction of agricultural science and technology extension system and publicize the green prevention and control technology of diseases and pests;Strengthen the training of green pest control technology and establish a perfect incentive and restraint mechanism;Increase the preferential policy support for farmers’ science and technology,and strengthen the government supervision of green pest prevention and control technology;Establish a green product certification system and strictly trace the quality and safety of agricultural products.