Research On Network Marketing Strategy Of Hairy Crab Under The Background Of "Internet Plus" For Datong Lake

In the context of the continuous improvement of economic level,people’s pursuit of diet also shows a diversified trend.With the continuous improvement of material living standards,the types and quantity of edible products are also increasing.Hairy crab is a favorite food,especially in September and October in the golden autumn.The development of hairy crab marketing activities will have a direct impact on the economic income of hairy crab farmers.Under the background of the continuous development of Internet,big data and blockchain technology,the traditional marketing model can no longer meet the demand.Instead,we should actively explore new development models,formulate more scientific and reasonable marketing strategies,expand influence,create good conditions for the development of hairy crab marketing activities,and then drive the sustainable and stable development of local economy.In the process of research,the main research significance of this paper is to combine the theoretical analysis and case analysis of hairy crab online marketing,and sort out the data according to the existing local marketing strategy and the existing enterprise situation.So as to actually implement the research results,improve the income level of local farmers and promote characteristic agricultural products such as hairy crab.The practical value of this paper is to visit some local enterprises and conduct a questionnaire survey on the main buyers on the network.Strive to speak with data,find out the relevant problems in the actual sales process,especially in the online sales process through the analysis of data,and comprehensively analyze and list the advantages,disadvantages,opportunities and threats of products through 4P and SWOT analysis.So as to give output results and solutions and actually solve relevant problems.This paper takes the development of hairy crab marketing activities in Datong Lake as the main research object,explores the actual situation of hairy crab marketing activities in this area,points out the main problems existing in the implementation of Internet marketing activities,and analyzes the main causes of these problems,so as to provide an important reference basis for the formulation of reasonable and effective optimization measures.Through the results of questionnaire survey and interview,we can know that the problems existing in the development of Internet marketing activities are mainly reflected in: the marketing mode is relatively single;Weak customer communication management ability,unable to understand the differentiated needs of different customers for products;The effect of precision marketing is not significant;Weak brand influence;The reasons for these problems are: the network marketing strategy is unreasonable,which is reflected in price,channel and so on.The improvement strategies and schemes proposed in this paper continuously improve the quality level of hairy crabs,expand their influence through network marketing,promote and publicize hairy crabs through more public platforms and channels,and formulate diversified marketing strategies to achieve better marketing results.