Research On Digital Transformation Strategy Of A Company’s High-Standard Farmland Project In Qi County

Ever since our country entered the new society,our party and government have insisted on the important strategic position of food security and elevated it to a national strategy.From 1997 to 2022,in a period of 25 years,China has changed from a net importer of major agricultural products to a net exporter.To achieve high quality development,we need to find another way.With the development of digital economy technology,the modernization and high-quality development of China’s agriculture and rural areas are facing new opportunities.However,there are still some problems in the digital transformation of agriculture in China.How can we seize this brand-new opportunity brought by the digital economy,realize the digital transformation of China’s agriculture,and break the bottleneck in all aspects of agricultural production,distribution and circulation is the most urgent task.This paper collects,composes and reviews the relevant literature,takes agricultural enterprises as the research object,and analyzes the digital transformation of A Company’s high-standard farmland project in Qi County from the perspective of enterprise development based on technological innovation theory,resource-based theory,new institutionalism theory and innovation diffusion theory.There are two main works in this paper: firstly,analysis digital technology,economic cost and business management in agricultural enterprises;secondly,discuss about the diffusion and acceptance of digital transformation in agriculture.The research results of this paper finally show that digital transformation has a statistically significant positive impact on the promotion of large-scale agricultural cultivation in China,the construction of a whole industry chain service platform,and the enterprise management efficiency of agricultural companies.However,at the same time,the digital transformation of A Company’s agriculture is still in its initial stage,and long-term and continuous investment and exploration are still needed to achieve the goal of basically modernizing agriculture and becoming a strong agricultural country by 2035.