| The report of the 20 th National Congress of the Communist Party of China pointed out that ensuring the supply of food and important agricultural products and building a powerful agricultural country are the main task in the future,and strengthening farmland construction and farmland protection is an important starting point.For a long time,due to over-reclamation and over-utilization of farmland,farmland in some areas has generally faced prominent problems such as soil erosion,land desertification,soil crusting,soil quality degradation.In recent years,the No.1 central document has repeatedly proposed to increase the protection of arable land and vigorously promote a number of farmland improvement technologies.However,in the implementation process,due to the large differences in the objectives of various actors,there are also large differences in the practical application of farmland improvement technologies.Therefore,how to make better use of relevant policies to promote farmers to apply farmland improvement technologies is a major practical problem that needs to be solved urgently.It is of great theoretical and practical significance to study the farmers’ adoption behavior of farmland improvement technologies and its influencing factors.Taking the survey data of farmers in Shaanxi,through literature review and theoretical analysis.The Probit model and factor analysis method were used to analyze the influence of external incentive and internal perception on farmers’ adoption of farmland improvement technologies.After descriptive statistics and empirical analysis,the following conclusions are drawn:(1)The promotion rate of farmland improvement technologies in China still needs to be further improved.Among the 539 valid questionnaires,62% of the farmers have adopted at least one farmland improvement technology,among which 39 farmers only adopt soil testing and formulated fertilization technology,143 farmers only adopt organic fertilizer technology,and 151 farmers adopt the above two farmland improvement technologies;the remaining 206 farmers have not adopted any farmland improvement technologies,accounting for 38%.(2)Internal perceptions positively promote farmers’ adoption of farmland improvement technologies.In this paper,internal perceptions are divided into perceptions of product quality,profitability,and land fertility,among which profitability and land fertility perceptions positively promote farmers’ adoption of farmland improvement technologies.The perception of product quality positively influenced farmers’ adoption of farmland improvement technologies,but it was not significant.The independent variables of internal perceptions synthesized by factor analysis can positively promote the adoption of farmland improvement technologies,and their marginal effects on farmers’ adoption of soil testing and formulated fertilization technology is 70.2%,and the marginal effect on the application of organic fertilizer technology is 65.9%.(3)External incentives positively promote farmers’ adoption behavior of farmland improvement technologies.In this paper,external incentives are divided into three dimensions: price premium,technology training,and production subsidy,all of which can positively promote the adoption of farmland improvement technologies(soil testing and formulated fertilization technology and organic fertilizer technology).And the independent variables of external incentives synthesized by factor analysis can positively promote the adoption of farmland improvement technologies.(4)External incentives play a positive moderating role in internal perceptions affecting farmers’ adoption behavior of farmland improvement technologies.External incentives had a positive moderating effect on perceived product quality,perceived profitability,and perceived land fertility in influencing farmers’ adoption of soil testing and formulated fertilization technology,but the positive moderating effect of external incentives on perceived profitability in influencing farmers’ adoption of organic fertilizer technology was not significant,and external incentives had a negative moderating effect on perceived land fertility in influencing farmers’ adoption of organic fertilizer technology.Based on the above research and conclusions,it proposes corresponding countermeasures as follows:(1)Strengthen the top-level design and improve the policy system of technology extension.(2)Organize technology training and cultivate new vocational peasants of production and operation type.(3)Set up demonstration models and build a pioneer area for technology extension.(4)Optimize resource allocations and establish government-enterprise cooperative relations. |