Research On The Influencing Factors Of The Forest Health Industry Development In Xishuangbanna

As the population ages and the phenomenon of "sub-healthy life" becomes more and more common,people pay more and more attention to health and wellness.Therefore,the development of forest recreation industry is the inevitable result of continuous socio-economic development and changes in human demand level,which is in line with the internal logic of economic development.Forest recreation is an innovative development model of China’s forestry reform,and the development of forest recreation industry plays an important role in driving the development of related industries,promoting employment,enhancing people’s quality of life,and advancing economic and social development as well as ecological construction and improvement.Xishuangbanna has unique natural geography and forest ecological environment,superior climate,rich biological resources,many primitive forests.However,due to infrastructure conditions,lack of professional and technical personnel,as well as the lack of perfect industrial chain and other constraints,at present,there are many problems emerging in Xishuangbanna,such as unclear development orientation,small scale and lack of sustainable development motive force,therefore,this paper needs to discuss the specific factors of forest health and cultivation industry in Xishuangbanna In this paper,the theoretical research and development of forest health and cultivation,Xishuangbanna forest impact factors,to promote the development of new forms of forest health and cultivation policy recommendations.This paper compares domestic and international research on forest recreation industry,introduces the connotation of the concept of forest recreation and related theories,and explores the important influencing factors affecting the forest recreation industry in Xishuangbanna using SPSS software on the basis of analyzing and summarizing the development status of the forest recreation industry in Xishuangbanna.Finally,the thesis combines industrial development theories and characteristics of forest recreation to explore the factors that significantly affect the development of Xishuangbanna forest recreation industry and the driving paths using structural equation modeling,and to formulate countermeasures to promote the industry development.The results are as follows:(1)Policy measures,regular training,professional staffing,health facilities,propaganda and transportation have significant positive correlation with the forest health industry agglomeration in Xishuangbanna;There is a significant positive correlation between local media,large-scale events,special platforms,revisiting willingness,and consumer recognition and the development of related industries Regular training,policies and measures,consumer awareness of the concept of forest health care,leisure and entertainment facilities have a significant positive correlation with the industrial scale of forest health care in Xishuangbanna Government management,recreation facilities,local media,special platform,large-scale activities and consumers cognition of forest health care concept have significant positive correlation with the attractiveness of forest health care consumers in Xishuangbanna.(2)By constructing structural equation model to analyze the driving path,it is found that policy environment,technology and training,and resource allocation ability have significant positive effects on the value of forest health and care industry in Xishuangbanna;Technology,training and resource endowment have a significant positive impact on the resource allocation capacity of forest health care industry in Xishuangbanna,and industrial value has a significant positive impact on the development level of forest health care industry in Xishuangbanna,it shows that policy environment,technology and training,resource endowment condition,resource allocation ability,and industrial value optimization and progress play an active role in promoting the development of Xishuangbanna forest health care industry.(3)Resource allocation ability plays an intermediary role in the influence of technology and training on industrial value,and industrial value plays an intermediary role in the influence of resource allocation ability on industrial development level.Based on the above research conclusions,combined with the actual development of the local situation and experience for reference and Enlightenment,proposed the following countermeasures and recommendations: pay attention to the introduction of health and rehabilitation technical personnel and practitioners of regular training;Integrating resources in an all-round way,promoting industrial upgrading,accelerating the implementation of safeguard policies and accelerating the further development of the industry;In order to protect the development of forest health and care industry in Xishuangbanna,the author puts forward concrete countermeasures and suggestions from four aspects of establishing the brand mode of forest health and care with Xishuangbanna characteristics,hope to promote the sustainable development of Xishuangbanna forest health industry.