Study On The Acceptance Of Ancient Poetry In The Times Of Mass Media

Chinese poetry culture has a long history.from the "book of songs","chu ci,Poetry reached its peak in the Tang and Song dynasties.Although the New Culture Movement popularized new poetry and vernacular writing,But the vitality of ancient poetry is still tenacious and long,even today,it is still a magnificent pearl in our traditional culture.The yearning and recognition of poetry flow through the blood of Chinese people.In the face of some unspeakable scenes,Chinese people are willing to express their feelings in poetic language.This makes poetry have great attention and market in China.However,the emergence of modern poetry and the use of modern vernacular prose have caused some barriers and obstacles to the acceptance and application of ancient poetry.In ancient China,the right to read was confined to a small group,poetry was inaccessible to many ordinary people.However,in modern society,after 1949,basic education became universal.books are no longer exclusive to certain classes,and the learning and acceptance of poetry are no longer mysterious and rare to the public.The development of economy especially stimulates the Chinese people’s demand for traditional culture,which we can get intuitionistic feeling from the free market.At the same time,with the rapid development of information technology,the mass media is no longer confined to the print media such as TV,newspaper,radio and so on.The development of network media has given birth to a large number of "we-media" such as microblog,We Chat,live broadcast platforms,which have spread rapidly.It is because of the advent of the era of mass media that the acceptance and inheritance of ancient poems have become three-dimensional.The diversity of media means provides sufficient and convenient conditions for the acceptance and dissemination of ancient poetry.The media’s intervention popularized the dissemination of ancient poetry.At the same time,it also makes the acceptance of ancient poetry have the characteristics of the whole people and popularizing,and also has the fashion,the diversity and the interactivity.In such a context,a large number of cultural products began to appear in the media,among which two seasons of China poetry conference is a fairly outstanding representative.From the perspective of the acceptance history of Chinese classical poetry,he Chinese poetry conference provides a new reference for the promotion of ancient poetry in modern times.Besides sticking to the traditional aesthetic appreciation,theoretical interpretation and imitation creation,the special interest of variety TV programs is added.The audience and the reader ’ s identity coincide with each other,The acceptance of ancient poems is diversified,and there is a sense of competitive tension outside of aesthetics.Many kinds of knowledge points have been popularized and spread,and ancient poems appear in the form of wonderful fragments.Different from traditional classroom systematic theoretical comprehensive infusion,"Chinese poetry conference" to choose the way suitable for the spread of the Internet age knowledge fragmentation,more conducive to stimulate the enthusiasm of the audience of active learning.From the perspective of Chinese classical poetry communication,The Chinese Poetry Conference has opened up a very effective and beneficial channel,which is an effect that the media could not imagine in the age of mass media.For the first time,classical Chinese poetry was popularized and spread to thousands of households by means of a national carnival.Watching TV is a spontaneous act of the audience,However,due to the effect of word-of-mouth and the best platform and the best time to broadcast,the "Chinese Poetry Conference" has become the hottest topic from the Spring Festival to the two sessions.The premiere of the two channels,with 1.163 billion viewers,is an enormous number,a victory for the mass media.Similarly,this is also the victory of Chinese classical poetry.After 1919,with the rise of modern poetry to the present age of mass media culture,Classical poetry has lost the social soil suitable for its survival and development in China,Even though there are still many excellent poems in the middle and high school textbooks,they can’t change the present situation of the decline of ancient poetry.when popular culture occupies the mainstream position,the "Chinese Poetry Conference" has achieved unprecedented success,which makes us review the charm of classical poetry,and at the same time,we are thinking How to provide more convenience for the acceptance of classical poetry through effective communication.The Chinese poetry conference provides an important reference for this paper.The "Chinese Poetry Conference " has achieved great success in the dissemination of ancient poetry and has greatly improved the acceptance of ancient poetry by the general public.Make them believe and find the loveliness of poetry,which is a valuable achievement of the Chinese Poetry conference,It is also an important attempt and breakthrough in the history of Chinese ancient poetry acceptance.Although the industry has some criticism of the "Chinese Poetry Conference",it thinks that this kind of cultural program has strengthened some prejudice to a certain extent and raised the threshold for the general public to get a real start.However,the author thinks that the flaws should be evaluated objectively.This paper does some analysis on this problem.At the same time,it is necessary to explores the public how to accept ancient poetry.