Online Astrologers’ Digital Practice And Subcultural Capital Production

In the digital age,The youth group’s pursuit of Western astrology has further formed a new phenomenon of online youth subculture.The wonderful combination of distant stars,diverse symbols and digital technology has made this subculture spread rapidly in the network society.Although this subcultural phenomenon uses Western "astrology" as its main resource,as a metaphysical knowledge that is excluded from mainstream discourse,"astrology" itself is not the focus of this study and analysis.The article focuses on this subculture.The core members of the network-the practice and action process of online astrologers.The article mainly adopts the methods of virtual ethnography and in-depth interviews,and takes the subcultural practice of astrologers in the digital space as the research object.The study found that the "digital" practice of online astrologers includes not only their interpretation of astrological symbols,their online interpersonal interactions with test-seekers,but also their use of media platforms to conduct discussions,competitions,and the production and production of astrological knowledge and skills.spread.The article argues that the process of practice is also the process by which online astrologers accumulate and produce subcultural capital.First,they collect and allocate subcultural capital through incarnation,objectification,and institutionalization;secondly,digital media is the key to operating subcultural capital.Through the flexible use of various media,astrologers can gain traffic,accumulate customers and reputation,and establish a positive image.The involvement of the community has further helped astrologers realize the proliferation and transformation of subcultural capital.The subcultural capital is ultimately manifested in the styles established by the members of the subculture.For astrologers,they deliberately downplay the fatalism in the dissemination and practice of astrology knowledge,promote self-awareness,and try to play a role in constellation entertainment and serious astrology.seek a balance.The article argues that the production of subcultural capital by astrologers creates a distinction for themselves,builds a reputation in the circle,and at the same time broadens their living space,which is a self-empowerment means to seek legitimacy.From the process of this group’s practice and production of capital,it can also be found that the Internet itself has become a new field for subcultural subjects to act and acquire capital.In this field,digital media not only plays an important role in the production process of subcultural capital,but also the ability to master the logic and laws of media operation and "use it for me" also constitutes the subcultural capital of the network subcultural subject.Finally,the article also points out that it is necessary to give rational consideration to the subcultural phenomenon of online astrology.The vision of this subculture and its groups seeking to "break the circle" is ultimately difficult to achieve.