Research On Youth Subculture Of Network Variety Show With Niche Themes

The popularization of the Internet provides a new media context for the communication and exchange of culture.TV variety shows also take advantage of the carrier of the Internet to evolve the form of network variety shows.Compared with traditional TV programs,the theme of network summary is younger and more entertaining,and the style is also eclectic and flexible.In recent years,with the maturity of the market and the optimization of the law of nature,the creation of high-quality content has become the core competitiveness of network variety shows,and the deep cultivation of vertical circle is becoming the development direction of network variety shows.Network integration of niche themes,on the basis of catering to the interests and hobbies of contemporary youth,has frequently launched hits.The emergence of "The Rap of China" in 2017 confirmed the success of the "network integration + youth subculture" model,and network variety shows with niche themes have since entered the track of rapid development.This paper takes the subculture theory as the theoretical basis,takes the network variety shows with niche themes as the research object,studies the cultural phenomenon contained in the network integration of niche themes,explains the deep cultural connotation of the subculture through the cultural form,cultural construction and cultural turn of the subculture in the program,and studies how to show the universal expression of the subculture through the program construction.Discuss how it can coexist with and develop within mainstream and popular culture.This paper is divided into five parts.The introduction part discusses the feasibility of this paper from four aspects: research background,research purpose and significance,literature review,innovation points and research methods,and briefly describes the current network environment and the development status of network variety shows.The first chapter investigates the rise of network variety shows with niche themes,defines the concept of the research object,combines the ontological characteristics of network variety shows and the context of its times,and explores the reasons for its rise from five aspects:network integration text,technological development,participants,mass psychology and cultural capital.The second chapter analyzes the representation of youth subculture in niche network integration by combining the theory of ritual resistance carnival theory and game communication.It focuses on the indirect expression of values pursuit and fashion pursuit in niche network integration by Birmingham School,an important school of subculture theory,and specifically discusses its emphasis,attention and transmission of cultural identity and self-identity at the level of symbols.The third chapter combs out the construction path of the new circle breaking mode in a progressive way from the three aspects of inner circle identification,emotional inquiry and resonance with mass culture.The core audience of network variety shows with niche themes is the minority group in the circle culture,but as a variety show,it must be targeted at the public.There are obvious differences in interests,tastes and even values between the minority culture and the public.Therefore,the construction of youth subculture in network variety shows should not only target the subculture group but also the public.Therefore,this process needs to incorporate more popular ideas and elements that fit in with the subculture.Based on this,the fourth chapter analyzes the popularization and mainstreaming trend of niche network integration,discusses the interaction between subculture,mass culture and mainstream culture from the perspective of post-subculture,and studies niche network integration as a model of mutual benefit and win-win with commercial capital and as a model of compatible development of subculture and mainstream culture.In the Internet environment,although it has post-modern characteristics,it will inevitably be absorbed by mainstream culture and commercial culture,but it actively takes actions to adapt to the commercialization and mainstreaming trend of subculture,thus presenting distinct post-subculture characteristics.