Research On The Humanistic Spirit Of Documentary In The Context Of Consumer Culture

Humanistic spirit is the realistic aesthetic reflection of documentary on people,society and history,including value orientation,cultural thinking,moral concept,emotional orientation,etc.,which is the fundamental and basis of documentary expression.Since the end of 1980 s,documentary cultural orientation has gone through the process of elite culture,mainstream culture and mass culture opposing and dissolving each other.The rise of mass culture has transformed documentaries from enlightenment to entertainment aesthetics.In the context of consumer culture,the secularization of documentary content and the daily life of aesthetic expression cater to the current development trend.As the consumption culture has the aesthetic characteristics of symbolization,entertainment and commercialization,the phenomenon of symbol consumption,excessive entertainment and capital erosion occurs in the production process of documentary,which leads to the weakening or digestion of the expression of humanistic spirit.Based on the theory of consumer culture,this paper adopts case study method,comparative study method and other research methods.This paper analyzes the contradiction between the cultural context of consumption culture and the expression of humanistic spirit of documentary caused by three aspects: the deconstruction of cultural meaning of symbolic consumption,the spectacle expression of fake culture formed by excessive entertainment of joking collage,and the commercial operation of creating fast food.In view of the above three problems,corresponding solutions are put forward to explore the strategy of integrating consumer culture context with documentary humanistic spirit.Taking the expression of mainstream value as the primary premise,focusing on mainstream value through symbolization,giving play to the leading role of the main melody of The Times;Take the integration of national culture as the necessary path,grasp the balance of entertainment scale and at the same time innovate the expression way of cultural youth;To return to human care as the fundamental appeal,to create humanistic care as the quality of the content,so as to get rid of the mechanical copy of the fast-food creation mode.Combined with the above theory to guide the graduation work "Avenue to Scissors" creation.In the selection of subject matter,plot arrangement,scene setting,characterization,narrative techniques,audio-visual performance of the practice,embodies the humanistic care and cultural identity as the core of the aesthetic concept.In the mainstream value expression of symbol communication,daily life aesthetic entertainment,carrying forward national culture,intangible cultural heritage cultural innovation communication and brand building,attention to individual and group survival and other aspects of the expression of humanistic spirit.At present,documentary creation should not only affirm the positive effect of consumption culture context on daily aesthetic expression,but also avoid the potential harm that symbolic consumption,entertainment consumption and commercial capital may bring to the expression of humanistic spirit,so that the humanistic spirit content in documentary can be more vigorous in the context of consumption culture.