| After the reform and opening up,China has embarked upon a new historical period of transformation from traditional socialism to socialism with Chinese characteristics,which in turn kick-started the transition from the traditional planned economy to the socialist market economy.In China,with a population of more than 800 million peasants,unifying the enthusiasm and confidence of hundreds of millions of peasants in order to carry out the four modernization drives and nourish socialist newcomers with ideals,morality,culture,and discipline is the most important task to be achieved through propaganda during the transition era.As a special form of literary and artistic expression,film has the characteristics of embodiment,vividness,artistry and popularization in the process of dissemination,and is a cultural communication method that is conveniently understood by the masses and it attracts a bigger audience.Chinese mainland films played an important role in cultivating the peasants’ ideology after the reform and opening up.Through the broadcasting of mainland films,the concept of rural reform was efficiently promoted.Mainland films praise reform and opening up,and stimulate the patriotic enthusiasm of the people and the spirit of being proactive and striving to move ahead.The film carries forward the pioneering and innovative spirit of reform and opening up by presenting the great changes in rural life,songs that carry forward the spirit of reform and opening up,and propaganda of the concept of reform and opening up.Chinese mainland films have achieved remarkable results in publicizing rural reform and played a very positive role in changing the ideological and cultural outlook of society.During this period,the State covered the most remote rural areas through a film screening network constructed by fixed screening points and mobile screening teams.At this stage,while reflecting the changes in rural areas,rural theme film work guides the development of rural society in ideological concepts,promotes rural social progress,and has enlightening significance for solving the dilemma of rural development and helping rural revitalization under new historical conditions. |
