Exploration Of Diversified Development Pathway For Nanjing Baiju Music Culture

Nanjing Baiju is the only quyi culture in Nanjing,which belongs to the rap art of the union style,and is also a very important intangible cultural heritage in our country.Nanjing Baiju has a long history of development,and the music culture it contains has certain reference significance for the historical and cultural evolution of Nanjing and the development of the surrounding folk art culture,and has a high inheritance value.From the perspective of intangible cultural heritage,Nanjing Baiju is not only a kind of entertainment culture,but also the embodiment of Chinese traditional culture and national confidence.However,under the background of the impact of foreign culture,the change of mass consumption mode and the diversified entertainment mode,Nanjing Baiju music culture is faced with the problems of limited development mode,lack of professional successors,and blocked publicity,and its development situation is not optimistic.With the deepening of China’s attention to traditional folk culture and intangible cultural heritage,in today’s diversified social development mode,scholars have paid more and more attention to the research on the diverse development of China’s intangible cultural heritage in modern society.Through the collection and collation of existing literature,it is known that there are few studies on the music culture of Nanjing Baiju,and most scholars’ research perspectives mainly focus on the development history,inheritance status and artistic characteristics of Nanjing Baiju.However,it is rare to study the development of Nanjing Baiju music culture from a multidisciplinary perspective.In view of the current literature research status and development status,the development mode of Nanjing Baiju music culture in modern society urgently needs to be studied and discussed.Meanwhile,under the background of rapid economic and technological development,how to better promote the diversified development of Nanjing Baiju music culture is a proposition that needs to be considered.Therefore,this paper takes the music culture of Nanjing Baiju as the research object,and adopts the methods of literature study,case comparison,investigation and interview to obtain "first-hand information".And combined with "first-hand information" in-depth analysis and investigation of Nanjing Baiju music culture development status and development predicament.From the perspective of interdisciplinary and multi-angle integration,based on SWOT analysis,through the organic integration of management theory and the development status of Nanjing Baiju music culture,the paper discusses the feasibility of diversified development of Nanjing Baiju music culture in modern society,and puts forward suggestions on the diversified development path of Nanjing Baiju music culture.In order to achieve sustainable development of Nanjing Baiju music culture.This paper is divided into five parts.Firstly,the purpose and significance of the topic are introduced in the introduction part.From the research status at home and abroad,the relevant data and literature on Nanjing Baiju and the development of intangible cultural heritage in recent years are sorted out.Secondly,in chapter 1 and chapter 2,the development history and the characteristics of humanities and art of Nanjing Baiju are discussed,and the connotation of music culture of Nanjing Baiju is defined.The development status quo and development dilemma of Nanjing Baiju music culture in modern society are summarized in detail.Based on SWOT analysis method,the development status quo of Nanjing Baiju music culture is analyzed from the perspective of management,and the external environmental factors that the development of Nanjing Baiju music culture needs to face are explored.Then,in the third chapter,the principle of diversified development,the realistic basis of Nanjing Baiju music culture development and the successful cases of the diversified development of intangible cultural heritage are studied,which provides a reference for proving the feasibility of Nanjing Baiju music culture diversified development.Finally,based on the above research,this paper puts forward some objective suggestions on the diversified development path of Nanjing Baiju music culture,and summarizes the significance of the diversified development of Nanjing Baiju music culture.