Research On The Valuation Of CW Media Company Based On Residual Income Model

With the continuous development of our economy and the gradual improvement of Internet construction,management and application,our cultural media industry has promoted the application of artificial intelligence,virtual reality,ultra-high definition and other technologies in line with the trend of digital development.At the same time,under the promotion of a series of national policies and economic environment,Also triggered many cultural media enterprises mergers and acquisitions,listed financing and other economic activities.For these economic activities,enterprise value assessment is needed to obtain a more accurate and true value of cultural media enterprises,so as to provide help for investors and managers to make relevant investment decisions and improve enterprise value.This thesis takes CW Media Company as the research object,firstly discusses the research background and significance of choosing to study the value of cultural media enterprises,combs the research results of domestic and foreign scholars on enterprise value assessment and introduces the related concepts,which lays the theoretical basis for this study.Secondly,through the introduction of CW Media company’s basic situation and analysis of its operation,and the company’s current status of value assessment is described and analyzed,combined with the company’s own characteristics,elaborated the necessity of the company’s application of residual income valuation model.Thirdly,by introducing Du Pont analysis system,closing price/book ratio and other methods to revise the residual income model,make up for the shortcomings of traditional valuation methods.Through the improved residual income model,the value of CW Media Company is calculated in detail,and a reasonable evaluation result is obtained,and the evaluation result is analyzed.The results show that the use of residual income model to calculate the value of CW media company can more accurately reflect the intrinsic value of the enterprise,with high effectiveness.Finally,in view of the problems found in the process of value evaluation of CW Media company,the corresponding suggestions are put forward.This thesis hopes that through the case study of CW Media Company,on the one hand,it can provide accurate corporate value information for corporate managers and stakeholders,and provide certain help for their future investment decisions.On the other hand,it can provide some reference for other companies in the cultural media industry to evaluate their value.