Research On The Brand Image Design Of ANDRY Under The Background Of Rural Revitalization

At the Fifth Plenary Session of the 19 th CPC Central Committee,the General Secretary of the CPC Central Committee pointed out that the plan of "giving priority to the development of agriculture and rural areas and comprehensively promoting rural revitalization" has made the economic development of farmers and the actual problems of agricultural production a fundamental issue related to people’s livelihood.The rural revitalization strategy must be supported by the industry,and the industry also needs innovative design to promote the implementation of the strategy.Product branding provides a new idea for the industry and strategy.China is a large country of feed product manufacturing and consumption,and feed enterprises have great development potential.However,feed brand image design faces some problems that need to be solved urgently,such as prominent brand homogeneity,insufficient expression of brand connotation and other problems.Based on the background of China’s rural revitalization policy,economic integration and fierce market competition,it is worth thinking about how to promote the development of the feed industry through brand building,enhance product value,and how to create brand emotion in the minds of consumers to make enterprises go further.Based on the practice case of ANDRY brand,this topic studied and analyzed the existing feed product brands,and found that there are a series of problems in feed brands,such as serious homogenization,insufficient expression of brand connotation,low brand design standards,and lagging brand promotion channels.In view of the existing problems,on the basis of the existing feed brand design,this paper discusses the development relationship between rural revitalization,feed enterprises and brand image,determines the leading principles of feed brand image design and the application value of the brand,and then makes a swot analysis of the ANDRY brand,summarizes the advantages,disadvantages,opportunities and threats of the ANDRY brand From the perspective of simple style and green development,this paper conducts a series of research on the positioning of the design strategy of ANDRY brand,and carries out specific practice on the design of ANDRY brand image,which vividly demonstrates the relevant theoretical principles of feed brand image design.The implementation of the brand image design case of ANDRY plays an important role in developing the feed brand image design under the background of rural revitalization,and provides a possible basis for exploring art design to support the development of rural revitalization policies.