Research On Visual Image Design Of Tourism Brand Under The Background Of Rural Revitalization

At present,under the background of rural revitalization strategy,domestic ancient town tourism has been becoming more and more popular.However,in the actual operation process,some rural tourism ignores the importance of tourism brand image positioning and system design,which affects the promotion and development of rural tourism brand projects.As the only 5A scenic spot in Hefei city,Anhui Province,Sanhe Ancient Town is particularly important to enhance the influence of scenic spots through design,inherit the history and culture of the ancient town,drive the development of surrounding industries,and help the growth of local economy.In the first part,the research framework of this thesis is established according to the research background,finding suitable research methods,and analyzing the necessity and significance of improving the visual image design of ancient town tourism brand under the background of rural revitalization.The second part,summarizes the relevant theories involved in this thesis,and demonstrates the relationship between ancient town tourism and rural revitalization strategy,that is,rural revitalization brings opportunities for the development of ancient town tourism,and ancient town tourism promotes rural revitalization to be better realized.The third part,through specific case analysis,will be applied in the practical study of this thesis.In the fourth part,using the method of field research,analyze the history and culture and tourist characteristics of Sanhe Ancient town,and establish the tourism development orientation of Sanhe Ancient town.Analyze the current situation of the tourism brand in Sanhe Ancient Town,and put forward specific solutions to the problems.The fifth part,it is to develop the specific design practice chapter.Based on certain design principles and methods,echoing the tourism positioning and development goals of Sanhe Ancient Town,the design practice.In the process of practice,we should pay attention to integrating the unique cultural elements of the ancient town into the design.Finally,it is the summary and outlook of this article.This thesis aims to improve the tourism brand image of Sanhe Ancient town and expand new publicity methods,which can not only improve its brand image,but also promote the economic development of Sanhe Ancient town and help the Rural Revitalization Strategy.It is an innovative research combining theory and practice.