Research On Visual Image Design Of Gan Opera Based On Digital Communication Context

With continuous progress in promoting socioeconomic development and improving people’s living standards,there emerges a growing demand in the cultural and spiritual respect.However,people tend to be easily attracted by novel and exciting exotic cultures,leaving a lot of traditional Chinese intangible cultural heritage ignored and thus in predicaments of development and inheritance.The rich cultural connotations in traditional Chinese intangible cultural heritage have not yet been well publicized and promoted.Nowadays,the development process of modernization and internet digitalization is an irresistible trend.It is not only a challenge but also an opportunity for the traditional culture of intangible cultural heritage.It is also necessary for the traditional culture of intangible cultural heritage to adapt to development of the times and actively explore new ways and new channels for promotion and development of culture in the context of contemporary digitized communication.Taking the visual image design of Gan Opera,a national intangible cultural heritage,as a research object,based on the relevant concepts of digital communication,this paper discussed the visual image design and construction of Gan Opera in theory and explored the practice of design,to finally create a set of visual images for Gan Opera which are fit for application and dissemination on online digital platforms.More modern ways of technological representations and design styles will be used to attract more young people to learn about and even love the art of Gan Opera,which,to some extent,helps to solve some difficulties faced by Gan Opera in its current development,and better promotes the art of Gan Opera.This paper first analyzed the background,purpose,significance,and status quo of research,and determined the content and framework of research.Afterwards,a brief overview of Gan Opera culture was presented,with its cultural connotations extracted.The body of this paper mainly discussed the feasibility analysis,design style,and design strategy analysis of the visual image design and construction of Gan Opera in the context of digital communication,proposing the requirements of a symbolic,diversified and emotional design style,as well as the basic design strategies of universality,compatibility and innovation.Moreover,guided by the results of theoretical research,the practice of design was conducted and finally fulfilled with outcomes.