Research On The Brand Design Of Minnan Gezi Opera In Intangible Cultural Heritage

In the current era,the dissemination of world culture is constantly increasing in depth and breadth,so that the importance of dissemination and publicity of intangible cultural heritage is also increasing,and each culture in intangible cultural heritage carries the weight of history,and at present,China’s attention to the protection of intangible cultural heritage is increasing.At the same time,as an important link to maintain the spiritual culture of the people on both sides of the strait,opera is rich in songs,beautiful in melody and has a strong folk song color,which is an indispensable part of Chinese theater culture.Through field research,literature analysis and other research methods,this thesis provides an in-depth understanding of the cultural characteristics of opera,sorts out the related literature,outlines the research background of southern Fujian opera,and expounds the purpose and significance,research methods and research content of design innovation and research and development in the current context.By outlining the relevant theoretical concepts of the article,the cultural content of opera is sorted out,the potential connotation value of opera in intangible cultural heritage is explored,and the foothold of subsequent opera design is clarified from the basic theory of brand design.According to the analysis of different aspects of the brand design of Minnan opera,we understand the current situation of similar markets and summarize the problems therein.Combined with the survey results and literature information,the ideas for the brand design of Minnan opera are summarized,and a brand scheme of opera that conforms to the current status quo is proposed.Based on the previous concept and ideas,the brand design results of Minnan Opera will include logo design,family image design and other content,so as to make the presentation effect of Opera more complete.This article will also summarize this research,explain the shortcomings of this research and the prospects for related research in the future,hoping that this design will not only convey the artistic and cultural value of opera,but also adopt diversified methods to show the unique charm of opera to the public,and also provide reference for subsequent research and design of opera culture.