Design And Research Of Agricultural Products Brand To Help Rural Revitalization

After the 19 th CPC National Congress,China promulgated a number of policies to support agricultural economy and agricultural brands.However,with the rapid development of peoples’ material level and increasingly rich commodities,contemporary consumers have more choices for agricultural products,and the development of agricultural products brands is struggling.The development of agriculture,countryside and farmers is related to the interests of the broad masses of the people.Based on the perspective of rural revitalization,this paper discusses the construction and methods of the current agricultural products brand,explores the local traditional culture of the virgin brand,and creates a brand image design different from the traditional agricultural products brand through the expression of brand design.Taking Yeosu’s local agricultural products brand and "Chushi" brand construction as the actual project,we discussed how to start from the Chushi brand and take Yeosu Shushi Mountain as the root of the brand.How to dig deep regional traditional culture,how to build competitive agricultural products brand,how to improve consumers’ consumption experience,how to more visually in line with the brand connotation of virgin brand related research.This paper first describes the background and research status of rural revitalization,brand construction of agricultural products,brand visual image design;Secondly,the content and significance of rural revitalization strategy,the characteristics and functions of brand design and the value exploration of agricultural products brand from the perspective of rural revitalization are summarized and analyzed.Secondly,it expounds the development status of " Chushi " brand,including the existing visual design of " Chushi " brand,the environmental background of " Chushi " brand and relevant competitive products.Then,through the questionnaire survey,relevant data of consumers related to the " Chushi " brand are obtained,user portraits and consumer preference keywords are made,so as to determine the positioning of the design style and brand concept of the " Chushi " brand,and help to determine the brand style and trend.Finally,through the above research content to carry out the "Chushi " brand design.Finally,I started the design practice of "Chushi " brand,developed the logo of " Chushi " brand,and then made the relevant design of product packaging according to the determined design style,completed the product design,and helped the brand to develop marketing strategy according to the brand marketing plan,including small program,dynamic poster,etc.Based on the rural revitalization strategy,this paper helps the construction and upgrading of traditional agricultural products brands.Compared with the traditional brand visual image design,the " Chushi " brand construction starts from the practical point of view,from the perspective of how to save costs for enterprises and how to create agricultural products brands different from the traditional concept of consumers to solve the problems of the current agricultural products brands in the contemporary consumer market.At the same time,the design of online mini program is added to increase the convenience of consumer consumption,improve the online store experience,and expand the sales and publicity channels of the brand.It is hoped that this theme will make the public realize that the important significance of design for rural revitalization should not only be limited to the improvement of aesthetic consciousness.From the perspective of brand design,it is necessary to upgrade gradually from the visual level and even the spiritual level,so as to find the best mode of brand innovation and packaging design suitable for "Chushi ",so as to truly help rural revitalization.