Research On The Visual Design Of Canna Culture Of Zhuang Ethnic Group In Guangxi

The banana culture of the Zhuang ethnic group in Guangxi is rooted in the historical context of the Zhuang ethnic group,and contains the life and wisdom of the Zhuang people.The research results in the fields of folklore and literature continue to emerge,but the research on the visual design promotion of the banana culture is still relatively limited.few.In view of this,this paper takes the banana culture in the Zhuang area of Guangxi as the research object,and through the methods of field investigation and literature research,sorts out its development history and its reflection in life and folk customs.Selecting Changtang Town,Qingxiu District,Nanning City,Guangxi Zhuang Autonomous Region as the object of visual design promotion is based on the historical and geographical conditions of Changtang Town,the characteristics of the location industry,and the cultural development status combined with the development of the current tourism market and the analysis of consumer psychology,comprehensively extract the visual design and development suggestions of Guangxi Zhuang banana culture,and then get the planning concept of developing banana culture in Changtang Town through the construction of SWOT analysis model.Finally,it is a demonstration of the visual creative execution of the Guangxi Zhuang banana culture marketing plan Changtang banana dialect,including the construction of the basic visual design system of Changtang banana dialect and the promotion of the marketing plan and promotional materials of "Changtang Banana Travel Notes".This article aims to carry out visual design practice on the basis of the research and analysis of Guangxi Zhuang banana culture.Based on the needs of cultural transmission and inheritance,meeting consumer demand and conforming to the law of market development,it will construct and spread for the inheritance and development of Guangxi Zhuang banana culture.The inheritance system provides new ideas and approaches for the tourism development of Changtang Town.