Research On Digital Experience Design Of Guangxi "March 3 Of Zhuang Ethnic Group" Festival From The Perspective Of Interactive Ritual Chain

Traditional culture is the connotation of ethnic spirit,and it is also a precious wealth that the country and the ethnic group have passed down over time.China is a country where many ethnic groups coexist in harmony,and its traditional culture contains many unique local characteristics and colorful ethnic festivals.With the development of digital technology,the experience of festival folklore on the Internet will shape new cultural forms.This project integrates Randall Collins’ interactive ritual chain theory into the digital conservation development of “March 3 of Zhuang ethnic group” Festival,and explores the mechanism of the formation of interactive rituals of the “March 3 of Zhuang ethnic group”.In addition,the interactive ritual representation and experience design elements of “March3 of Zhuang ethnic group” were analyzed in depth,aiming to discuss the application of digital experience design of “March 3 of Zhuang ethnic group”.The application of interactive ritual chain theory to the field of communication and design can broaden the application prospect of interactive ritual chain theory and clarify the new experience mode of local ethnic festival culture.Firstly,taking the digital inheritance and development of “March 3 of Zhuang ethnic group” as the starting point,this paper discusses the value of the festival and the existing inheritance and communication forms from the aspects of festival sources and folk activities,and analyzes the intrinsic relationship between “March 3 of Zhuang ethnic group” and digital experience design.Secondly,based on the perspective of interactive ritual chain theory,the components and results of the “March 3 of Zhuang ethnic group” festival are discussed,and after clarifying the various experience elements and their role in promoting the festival,taking experience design as the starting point,the digital design elements of the “March 3 of Zhuang ethnic group” festival are analyzed from the core experience content of the festival and the specific activity content of the festival.The content elements include information presentation,interactive behavior,and visual expression;Experience elements include sensory perception experience,utility dimension cognitive experience,collaborative dimension interactive experience,and meaning dimension emotional experience.Finally,the two design elements of the “March 3 of Zhuang ethnic group” festival are summarized,and the experience design elements of the festival are analyzed,combined with user research,the specific needs of the festival experience are clarified,and the corresponding digital experience design methods and strategies are proposed for the four premises of the “March 3 of Zhuang ethnic group” ceremony to meet the interactive ceremony.Based on the theoretical results,a good experience application of “March 3 of Zhuang ethnic group” is constructed,in order to enhance the popularity and spread breadth of the “March 3 of Zhuang ethnic group” Festival in Guangxi,and provide more targeted ideas and methods for the inheritance and development of ethnic minority festivals with local characteristics.