Research On The Application Of Bimo Painting Elements In Brand Design Of Yi Ethnic Group

Bimo painting is an important part of Yi Bimo culture.As a unique visual form in Bimo culture,it is the driving force and source of minority brand design,development and development.The original Bimo painting experienced a long development process from totem,nature,and ancestor worship,and derived external manifestations and cultural connotations closely related to content,subject matter,and color.Based on the national policy of research and protection of intangible cultural heritage,this paper makes an in-depth observation of the culture and life of the Yi ethnic group through many field investigations in the Yi area.It is found that the current research on Yi Bimo painting brand still stays at the basic level of sacrificial ceremony,literary painting,etc.,lacking organic combination,application and transformation with daily life production,and there is a certain disconnection and loss.On the basis of respecting the cultural inheritance of Yi Bimo painting,how to inherit and carry forward the traditional national culture and promote the development of local tea brand by finding the meeting point between Yi Bimo painting elements and ancient tree tea brand,and solving the problem of native cultural inheritance and development integration has become the main problem of this study.This article mainly takes the Yi tea in the Longlin area of Baise,Guangxi,and the book that can represent and have the origin and characteristics of painting in the four provinces-Professor Zhang Chunde ’s "Yi ancient Bimo painting " as the research object.Based on the literature research method and field investigation method,combined with classification research,comprehensive research and design semiotics research methods,from the aspects of cultural connotation,artistic expression form and aesthetic characteristics,as well as the brand products of Qianyi ancient tea,explore the regional characteristics of Yi Bimo painting and localized tea,and excavate the Yin and Yang view and the unity of heaven and man in the transmission path of Yi Bimo painting.At the same time,through the investigation of the current brand design cases at home and abroad,combined with the current development status and reflection of the Yi Bimo painting,the feasibility of the Yi Bimo painting elements to create a brand is analyzed.DNA extraction,recombination and expression of Yi painting elements in Bimo painting.It is expected to create a tea brand that is exclusive to the localization of the Yi ethnic group,realize the innovative integration of the unique culture of the Yi ethnic group and the local tea brand,and effectively enhance the market competitiveness of the local tea brand in Longlin.