Research On Brand Design Innovation Of Bao Qingtian Culture

In the long river of Chinese history,there are many stories of heroes.Bao Zheng,as a representative of the official officials of the Song Dynasty,has been widely spread by the people,and the popularity of Bao Zheng in the folk is rarely seen among the famous people in ancient China.The deduction of stories from various stories,legends,scripts,dramas,modern films and TV shows,cartoons and so on,is in different ways to celebrate Bao Zheng's life.In this process,Bao Zheng has gradually become the representative of the outstanding officials of ancient China.As a fair and impartial embodiment,Bao Zheng has formed a kind of "Bao Qing culture" in the folk.As an excellent Chinese traditional culture,Bao Qingtian culture has rich historical imprints.Under the background of cultural diversity and economic globalization,the innovative ability of excellent traditional culture has become the main symbol to measure the soft strength and competitiveness of a country's culture.The development of human science and technology has promoted the continuous upgrading of media.In this process,the values of traditional culture are being impacted.Today,the state has put forward the requirement to carry forward the Chinese excellent traditional culture,cultivate and practice the core values of socialism with Chinese characteristics.This paper analyzes the cultural connotation and brand value of Bao Tian culture,and applies the concept of brand design to promote the creative transformation and innovative development of the bag green culture in the new era.In the brand design of the bag blue sky culture,we can extract the traditional image features,the traditional cultural elements and the color,and find the agreement point between the traditional and the modern design ideas.We design and create visual images with Chinese traditional characteristics and modern aesthetic standards.The purpose of this paper is to explore the possibility and internal relationship between the combination of traditional culture and brand design through the analysis of the brand design of Bao Tian culture,and to analyze the design law embodied in the design and production of"Bao Xiaokai" in the cartoon image works,hoping to provide reference for other traditional cultural brand heritage.