A Study On The Discourse Transformation Of Red Culture In The Online Education Of Colleges And Universities

"Make good use of red resources,pass on red genes,and pass on red rivers and mountains for generations to come".It is a glorious tradition to ensure that the red mountains do not change color.Colleges and universities are the main position to continue the red bloodline,carry forward the red tradition and inherit the red gene,carrying the original intention and mission of educating people for the country.The cultural nature of red culture points to discourse,relying on discourse as a carrier to realize the continuation and transmission of cultural customs,cultural spirit and cultural traditions,and constantly adjusting its discourse following the changes of times and contexts.Therefore,the discourse conversion of red culture in the network education of colleges and universities is the proper meaning of inheriting red genes in colleges and universities,aiming to adapt the discourse of red culture to the discourse context of the network field through discourse conversion and to fit the discourse expression habits of college students,so as to promote the continuation of red bloodline and the inheritance of red genes,and bring into play the value of red culture education in the network space.This paper uses cross-disciplinary method,case study method and other methods,and is problem-oriented,based on the logical line of "why can be converted","why should be converted" and "how to be converted" in the discourse of red culture in college network education.The research is carried out based on the logical line of "why","why" and "how".Firstly,we clarify the question of "why it can be converted",clarify the core concepts of red culture,college network education and discourse conversion,and draw on the discourse theories and theoretical tools of western scholars on the basis of the discourse discussions of classic Marxist writers and successive leaders of the Communist Party of China.From a theoretical perspective,the possibility of conversion is clarified.Secondly,it further clarifies the question of "why it can be converted",and the basis,value and definition of the conversion of red culture in the network education of colleges and universities.The necessity and feasibility of converting the discourse of red culture in online education,as well as the special features of the conversion of the discourse in this study,are explained.The research will again clarify the question of "why conversion",and explain the current situation of the discourse of red culture in online education in colleges and universities with the help of the theoretical tools of field theory and Hall’s coding and decoding theory.It also analyzes the discourse dilemma of red culture in online education in colleges and universities from the research content and data,and further analyzes the reasons for the dilemma.Finally,the question of "how to convert" is clarified,and based on the theoretical tools and the theoretical foundation,the measures for converting the discourse of red culture in online education in colleges and universities are proposed from the perspectives of field,coding and decoding,respectively,in response to the real discourse dilemma faced by red culture in online education in colleges and universities.