| In recent years,with the development of digital technology and mobile Internet,China’s short video industry has grown rapidly.Under the influence of visual culture and participatory culture and the rapid development of big data,editing and other technologies,film and television short video content has risen rapidly and become a part of the short video industry that cannot be ignored.As a new form of cultural industry,short videos of film and television works not only satisfy the creators’ desire to create,but also satisfy the audience’s desire to watch good films with fragmented time,and to a certain extent meet the publicity intention of film and television works producers;however,along with the booming development of short video industry,it has also triggered a series of copyright infringement problems,leading to multiple controversies.But in 2022,the situation has turned around,and all parties agree that the cooperation of long and short videos outweighs the differences,and that win-win cooperation is the trend,and that copyright issues should not be allowed to become an obstacle to the development of film and television second-created short videos.TikTok and other short video platforms actively seek cooperation with online video platforms i Qi Yi,seeking to clear copyright barriers for film and television second-created short videos,so that they can continue to develop and take on new life on the basis of linkage and cooperation between long-and short-form video platforms.This paper takes TikTok’s film and TV second creation short videos under the linkage mechanism as the research object,and adopts literature research method,text analysis method and participatory observation method to firstly,sort out the development history of film and TV second creation short videos under the linkage mechanism,analyze its causes on this basis,and summarize the main types of film and TV second creation short videos.Secondly,this paper examines the basic practice of short videos of film and television secondary creation on the TikTok under the linkage mechanism,analyzes the identity characteristics of the creators,the main types of secondary creation works and the content construction characteristics of secondary creation works of different accounts,and summarizes the general characteristics of TikTok short videos of film and television secondary creation under the linkage mechanism.Finally,on the basis of the previous paper,the author considers the value of short videos created under the linkage mechanism and analyzes their existing dilemmas and future prospects.It is found that short videos under the linkage mechanism can enrich the content ecology of short video platforms and expand their business scope;for creators,they can give full play to their strengths and make value output;for users,they can meet the needs of entertainment,social interaction and art appreciation;for the film industry,they can help them better promote and promote content innovation.However,at the same time,the short videos under the linkage mechanism also face the creative dilemma of homogenization,the content dilemma of vulgar interpretation and the dissemination dilemma of imperfect follow-up communication.In order to make the short videos under the linkage mechanism go further,the short video platform should regulate the reporting and incentive rewards,the creators themselves should improve their taste and strengthen the personal characteristics of their creations,and the film and television industry should explore a deeper direction of development.The conclusion of the article concludes that the linkage mechanism under the film and television second creation short video has a strong vitality,after solving the copyright crisis,film and television second creation short video has a more relaxed and broader development space,but this does not mean that its future development will be smooth,we should still be alert to its subsequent possible problems,under the control of the relevant departments to move forward healthily. |
