| In recent years,short video has been growing quickly.Tik Tok and other short video platforms have seen a large number of new phenomena in the dissemination of film culture.The original short video has attracted the attention of researchers,but the re-creation short video with a large number of creators and subscribers,has not received the attention it deserves.Among the increasingly rich re-creation short videos,the drama-focused movie commentary short video is relatively mature and can better represent the development characteristics of the secondary creation short video.Therefore,this study selects this short video as the research object,and makes a profound study of its content production.It can be found that this type film commentary short video pays attention to closing to the audience’s needs and enriching the source of topics when planning topics.In content editing,they use a narrative framework similar to the writing of traditional Chinese novels with captions and suspense for each chapter and create a text with the combination of blank and fill to guide the audience to continue watching.They also select small scenes of film pictures and matching sensory background music to enhance the sense of participation.In the release and maintenance,they carefully refine the attractive title,select the appropriate release time,pay continuous attention to the review situation,and respond to the fans in a good time to achieve the communication purpose.The drama-focused film interpretation short video meets the audience’s information needs,emotional needs and value recognition needs,promotes the promotion of films and brands,maintains the activeness of Tik Tok platform,promotes the spread of film and television culture,promotes social positive energy,and promotes social mobility.In short,it creates content value,commercial value and social value in content production.However,there are still some problems in the content production of Tik Tok dramafocused film commentary short videos,mainly including type concentration and homogenization,plot errors and excessive deletion,false film marketing and copyright disputes.In order to promote the better development of Tik Tok drama-focused film commentary videos,the platform should guide the creative direction,improve the internal and external audit and supervision mechanism,and the creators should strengthen self-discipline and accept the supervision of the platform and industry associations.At the same time,creators should improve their originality and seek collective authorization to promote the legalization of film interpretation copyright. |
