Research On The Value Of Digital Collections In Brand Design

This paper takes the design of digital collections launched by six well-known brands at home and abroad as an entry point.In previous literature,this approach is often used to explore the aesthetic value,cultural value and commercial value of digital collections themselves,while the author combines "brand value enhancement" to explore the relationship between digital collection development and design and brand value enhancement.Through the study of the value of digital collections in brand vision,I explore how to use digital collections to further shape and deepen brand image,improve brand awareness,and promote brand development in the future.This paper mainly explores four aspects: I.The current situation of digital collections development of domestic and foreign brands.Second,analyze the cases of digital collections issued by domestic and foreign brands as well as analyze the characteristics of these digital collections.Third,explore the value performance of digital collection design to enhance brand image,and discuss and analyze four aspects: artistic value,cultural value,emotional value and economic value.IV.Through the above research,we summarize the design methods for digital collections to further shape the brand image and enhance the brand value: 1.create modern aesthetic experience;2.show the connotation and cultural spirit;3.trigger the emotional resonance of users;4.strengthen the integration of reality and reality and interactive communication.Through the above research on the design cases of digital collections,the value performance of brand image enhancement and the design methods of digital collections,Yili brand is selected for digital collection design practice.