A Study On The Tourism-oriented Survival And Development Mode Of Taishan Shadow Play

In 2003,the development of the national folk culture protection project provided good conditions for our country to collect and protect traditional culture.In the same year,the"Convention for the Protection of Intangible Cultural Heritage" was officially released by UNESCO,and we joined it in 2004,marking the beginning of the protection of Chinese traditional culture as an intangible cultural heritage.However,due to changes in society,most of the intangible cultural heritage cannot adapt to the modern context and face difficulties.The most obvious manifestation is that there are no successors and insufficient development vitality,and it is difficult to survive continuously.Therefore,it is of practical significance to discuss the development of intangible cultural heritage in the modern context.Intangible cultural heritage is alive,and it needs to rely on a certain carrier to be seen and perceived.The most important carrier of intangible cultural heritage is the inheritors who master the intangible cultural heritage skills,and they are also the holders of the intangible cultural heritage.According to the size of the inheritors,the inheritance of intangible cultural heritage can be roughly divided into two categories:one is single-person inheritance,and the other is group inheritance.The category of single-person inheritance accounts for a relatively high proportion of intangible cultural heritage.Therefore,it has certain theoretical and practical significance to study the development model of single-person inheritance intangible cultural heritage in the modern age when the intangible cultural heritage is in a weak state as a whole.With the Ministry of Culture and Tourism established,the integration of cultural and tourism has been increasingly strengthened since 2018.Intangible cultural heritage is not only cultural resource but also tourism resource,which can be used to develop tourism and enhance the cultural connotation of tourism.Furthermore,tourism can help intangible cultural heritage realize the transformation between the value of the culture and economy,so that intangible cultural heritage can reshape the market value and promote its inheritance and development.Therefore,studying how intangible cultural heritage survives and develops in tourism can provide reference for the modern protection of intangible cultural heritage.So,taking the Taishan shadow play as an example,guided by the Habitus Theory,Event System Theory and Cultural Capital Theory,this thesis explored the survival and development model of single-person inheritance intangible cultural heritage tourism,in order to build a tourism-oriented survival and development model of intangible cultural heritage.First,guided by the Habitus Theory and Event System Theory,the critical incident technique is used to sort out the development stages of Taishan shadow play.The finding is that external environment contributes the inheritors to make a choice:the first two stages take the social environment as the main driving force,and the last stage takes the policy environment as the main driving force.And affected by the tourism,a tourism-based development method supported by the government is adopted.At the same time,according to the characteristics in development stage of Taishan shadow play,the author established the analysis logic of "environmental factors-subjective factors-intangible cultural heritage practice",and constructed the basic framework for the subsequent analysis.Secondly,the thesis uses the content analysis to analyze the collected texts from Taishan shadow play,and summarizes a total of 80 descriptive codes,forming 27 interpretive codes and 9 subject codes.Finally,based on theories,the thesis summarizes the survival development mechanism of intangible cultural heritage tourism and the survival and development mode of intangible cultural heritage.The research finally builds the tourism-oriented survival and development model of intangible cultural heritage with the inheritor as the center and tourism as the basis.Among them,the survival of tourism follows the development mechanism of "creating cultural space-tourism business model-output of tourism product content-establishment of tourism brand".At the same time,this study also found that cultural capital in specific and institutional forms can be converted into cultural capital in objective form,and cultural capital in objective form can realize the conversion of economic capital,and tourism is an important way to promote this transformation.