Research On The Environmental Visual Design Of Industrial Heritage Tourism Scenic Spots From The Perspective Of The Spirit Of Place

Industrial heritage is a witness of human civilization and historical development.Since the promulgation of the Wuxi Recommendations in 2006,China has been paying more and more attention to industrial heritage,and as of 2021,the Ministry of Industry and Information Technology has identified a total of 342 industrial heritage in five batches to be included in the “China Industrial Heritage Protection List”.At the same time,industrial heritage tourism as an emerging form of tourism is gradually recognized by the public,and has also received attention from various aspects such as tourism and urban management.The state supports the development of industrial heritage tourism through a number of supportive policies to cultivate industrial culture,and many industrial heritage tourism scenic spots in China have become popular places to visit.However,according to extensive research we can see that many industrial heritage tourism scenic spots have problems such as homogenization of design,irregular information and poor maintenance of environmental visual design.These problems cause tourists to have a poor perception of industrial heritage and an inability to have emotional resonance with industrial culture,which reduces the social value and educational significance of industrial heritage tourism.The creation of the spirit of place is of irreplaceable significance for tapping into the historical heritage of the place and enhancing the audience’s sense of identity and belonging.Therefore,with the help of the spirit of place theory,this thesis summarizes the common problems,pain points and design opportunities of environmental visual design in domestic industrial heritage tourism scenic spots through,first,a review of the current development status of industrial heritage tourism,spirit of place and environmental visual design at home and abroad,and,second,a summary of the common problems of environmental visual design in domestic industrial heritage tourism scenic spots with the help of the spirit of place theory,summarize the characteristics of the environmental visual design of industrial heritage tourism scenic spots,and the application of the spirit of place theory in environmental visual design,and analyze the relevant application cases at home and abroad from the basic elements of environmental visual design,according to the combing of the above contents can confirm the feasibility of combining the spirit of place theory with the environmental visual design of industrial heritage tourism scenic spots;third,combined with the relevant theoretical basis,the Through sorting out and summarizing the core contents of the on-site research,distributing questionnaires and drawing user journey maps,we extracted many needs of the audience,proposed design principles,formed design concepts,and finally completed the environmental visual design practice of Xuzhou Quantai Coal Mine Heritage Creative Park.