Investigation And Research On The Current Situation Of Hainan National Music Performing Arts Market

Since the 14 th Five-Year Plan,today’s domestic performing arts market is booming,and people’s consumption for spiritual and cultural aspects is also showing an increasing trend.At present,in the field of music and culture industry,art and culture forms are becoming more and more diversified,and the Chinese music and performing arts industry is constantly ushering in new challenges and opportunities.Chinese music art is one of the essence of the long-standing Chinese civilization,is an important part of the traditional Chinese culture,in recent years,under the impact of various factors Chinese music and performing arts in Hainan cultural market has repeatedly encountered cold.As the law of survival of the fittest is a constant in the market development,Chinese music performance should also find a new way to adapt to the market development,and market research is an effective way to find the correct and efficient way to develop the market positioning of Chinese music performance.This study is based on the background of the national advocate vigorously reviving traditional culture,the collection of domestic and foreign literature related to Chinese music performance,and the current research status is elaborated.The policy basis for the current development of Hainan’s national music and performing arts market is collected and organized,and the overall situation of Hainan’s performing arts groups,performing arts venues,performing arts venues,performing arts enterprises,performing arts products,etc.is collated and analyzed and described through visits and surveys and data collection,and it is found that the overall development of Hainan’s national music and performing arts market is not optimistic at present,mainly reflected in the impact of the epidemic on Hainan’s performing The overall development of Hainan’s Chinese music and performing arts market is not optimistic,mainly because the number of groups,venues and venues in Hainan has dropped significantly due to the epidemic,the attendance rate of Chinese music and performing arts products is low,and the market needs to be revitalized;the lack of local branded performing arts products and representative professional orchestras has limited the development of the market.Therefore,this study attempts to understand the consumer perception and attitude in Hainan’s Chinese music performance market through questionnaire survey method,mainly to understand and analyze the basic situation of the market’s consumer scale,consumption demand and ability,consumption trend channels,etc.,and found that the development of Hainan’s Chinese music performance market has problems such as small consumption scale,weak consumption ability,low quality of performance works,and single marketing mode.At the same time,through semi-structured expert interviews with Hainan local performing arts institutions,performers,university experts and other industry professionals to conduct an in-depth examination of the questionnaire findings,the development of the current situation,the causes of existing problems,and the interview content to organize and analyze,to make a detailed elaboration;Finally,according to the market survey findings of the current situation problems corresponding to the proposed audience expansion,talent training,government support,marketing and other aspects of market development optimization.Finally,according to the findings of the market survey,the market development optimization strategies and models are proposed for audience development,talent cultivation,government support,marketing,etc.