Alienation And Reflection Of Audience Aesthetics In The Context Of Digital Media Ar

With the continuous breakthrough of science and technology,human society has ushered in reform and development again and again.Standing in the long history of art and technology,it is not difficult to find that the level of science and technology in each era has influenced the artistic creation form of the era to a certain extent.The end of an era of one form of art is often due to the emergence of a new form of art,and a new form of art is inevitably caused by the latest science and technology.With the completion of modern industrial production in the 20 th century,the power of mechanical reproduction has impacted the "spiritual charm" of art.Art began to face the dilemma of popularization and commercialization,and the authenticity of art was greatly impacted.Artists began to actively rebel and innovate in order to maintain the autonomy of art.For example,the dada wave represented by Duchamp(1940s)overturned the traditional flat art that stayed on canvas and pushed art to the experiment and reorganization of modern mixed media.With the invention of computer network technology,the birth of digital media art.The aesthetic experience of the audience is gradually enriched,and the aesthetic object is transformed from physical object to virtual form.The art of digital simulation shatters the concrete form of aesthetic object and changes the aesthetic premise,experience mode and cognitive system of art appreciation.As far as art itself is concerned,it is an unprecedented revolution.As far as society is concerned,it caters to mankind’s desire for the future artificial intelligence world.It dispels the mystery of art and the distance between the audience and the works,focusing on sensory aesthetics and audience participation.While maintaining a continuous dialogue between art and scientific and technological progress,how to self-accord and avoid being subject to technology,reflecting on the wave of "digital fever" with excessive participation of the whole people.To break away from the current of The Times,reflect on the potential and actual crisis that alienation may bring,re-examine the primary and secondary service relationship between art and media,and stick to the essence and spirit of art,free from the bondage of technology and capital.Because art digitization is the trend and trend of the development of The Times,is not the ultimate goal.