New Media Interaction Based On Sensory Experience For The Application Of Art In The Shop Window Design

The window is a shopping mall,shopping center,brand,the appearance of the terminal stores can fully show the mall,shopping center,brand positioning and style it as part of the brand marketing,the bridge is one of the stores,customers and brands,it is also a consumer daily life often stop one of visual marketing.Modern society,with the development of The Times,the progress of the society,people more and more attention to the pursuit of personalized and based on the experience of consumption,for the window design,not simply around product characteristics and function expression of hard directly to the audience,but how to let not a single window design,can better convey useful information to consumers,promote consumption,thus become the brand is now the focus of attention.The combination of different art forms and window design can make window design more in line with modern consumers' consumption demands based on sensory experience.New media interactive art is a collection of modern means of science and technology and the product of the artistic thinking in harmony,on the basis of artistic creation into the modern means of science and technology,create the experience with multiple sets see,hear,touch,taste,smell and other sensory experience.Design method of this kind of artistic form,breaking the window,the impact of the senses,to consumers through this innovative ways to stimulate consumer senses,can affect the consumers,to provide consumers with different sensory experience for consumers to have cognitive and emotional on the brand.