Application Design Of Augmented Reality Technology In Financial And Economic Data News Visualization.

The cross-border integration of augmented reality technology and other fields has led to innovation and development in many fields.Financial data news focuses on the new medium of augmented reality technology.Financial data news in traditional media is different from financial data news visualization using augmented reality technology in narrative structure and interaction design.At present,the academic community and the industry have insufficient understanding of the application of augmented reality technology and data journalism,and there is a lack of systematic design principles.Therefore,how to apply augmented reality technology to the visualization of financial data news has become an important content of this research.This paper uses literature analysis,case analysis,comparative research and other research methods to analyze the definition and classification of financial data news,the production process,and the principles and advantages of augmented reality technology.By comparing the production process of traditional data news in China,this research proposes a data news visualization process mediated by augmented reality technology:topic selection-narrative editing-data analysis-visualization design-story presentation of news.In the process of research,two theories are introduced:cross-media narrative theory and immersion theory as the guidance of narrative level and interaction design level respectively.Based on the theory of cross-media narrative,this paper studies the method of data news visualization migration from flat media to threedimensional space.Since the use of augmented reality technology as a medium will inevitably change the narrative method of financial data news,the narrative of financial data news is studied based on the interactive narrative theory in cross-media narrative theory.The study found that the use of augmented reality technology as a medium has three main effects on the visualization of financial data news:the narrator is not unique,the narrative perspective is rich,and the narrative time and narrative space are expanded.Based on the above theoretical research,this paper constructs the expression form of AR financial data news.At the level of interaction design,immersion theory is introduced,from the perspective of human cognition,the relationship between immersion theory and user experience is discussed,and based on immersion theory,the framework of AR financial data news visualization design is constructed,including interactive behavior layer and cognition.experience layer.According to the design framework,an AR financial data news visualization interaction design strategy based on immersion theory is proposed.It mainly includes task process design strategy and interactive operation design strategy.Among them,the interaction design strategy has the following four principles:feedback needs to be appropriate and fast,the design of the interface can make users feel happy,the interaction path is effective,and set clear goals for users.Through the above theoretical research,this paper takes the design practice of "Xiamen Port AR Data News" as an example to conduct an overall evaluation and comparative experiment of the display effect.The experimental results show that the display effect of AR financial data news is better than traditional media data news with the same text content in three aspects:perceived attractiveness,perceived usability,and user satisfaction.This research broadens the related research,can give guidance to related practice,and has certain theoretical and practical significance.