Research On The Marketing And Business Route Of Jingdezhen Ceramics In Ming And Qing Dynasties

During the Ming and Qing Dynasties,Jingdezhen has become the national porcelain center,ceramic sales market throughout the country.It has an important influence on the history of world trade and the development of regional commercial society.Taking Jingdezhen ceramics as the material carrier and focus,this paper selects the Ming and Qing dynasties of large-scale marketing of Jingdezhen ceramics,and takes the internal and external marketing scope and commercial route of Jingdezhen ceramics as the research object to explore the historical evolution process,influencing factors and social changes of the rise and development of Jingdezhen ceramics marketing in Ming and Qing dynasties,and further reveals the status and importance of Jingdezhen ceramics in world cultural exchanges.This study first analyzes the resource conditions and social conditions of Jingdezhen porcelain industry.It focuses on the natural conditions of Jingdezhen in terms of raw material resources,fuel resources,Changjiang River system and porcelain transportation,and then combs the historical development of Jingdezhen porcelain industry and the establishment and development of porcelain technology and official kiln system at that time.Taking the marketing scope of ceramics as the starting point,this paper analyzes the historical development process of the marketing and business routes of Jingdezhen ceramics in the Ming and Qing Dynasties from the domestic and foreign markets,and on this basis,explores the spatial and temporal characteristics of Jingdezhen ceramics trade and its impact on regional society.The study found that the unique geographical resources are an important basis for the production of ceramics in Jingdezhen.From the perspective of time,the difference in the number of Jingdezhen ceramics trade between the Ming and Qing dynasties is mainly reflected in the change of export porcelain,and the domestic demand for Jingdezhen ceramics has not changed much.From a spatial point of view,Jingdezhen ceramics in the domestic sales market has been very broad,sold throughout the country.The overseas markets for export were different.In the early and middle Ming Dynasty,they were mainly sold to Asia and Africa.In the late Ming and Qing Dynasties,the trade centers were transferred to Europe and America.All kinds of changes will have an impact on the local regional society in Jingdezhen.The changes of regional society are mainly reflected in the changes of social status,urban development and population.From the perspective of influencing factors,the developed water transport network system was an important factor in the prosperity and development of Jingdezhen porcelain trade in the Ming and Qing Dynasties,and thus formed several important ceramic trade routes.Jingdezhen ceramic domestic sales development to the whole country,become the country ’s porcelain center,the domestic important handicraft city,export since the early Ming Zheng He seven western,from Asia,Africa to Europe,America and Oceania.The prosperity and development of Jingdezhen porcelain trade has brought profound regional social changes to Jingdezhen,and has played an important role in spreading Chinese culture and art and promoting Sino-foreign trade.