Commercialadvertisement Of Graduation Work "Three Rules Of Being Yourself" Creation Description

The rapid development of the media and the Internet has made commercial advertising everywhere.How to stand out from numerous commercial advertisements and win the audience’s favor has become an urgent problem to be solved in the development of commercial advertisements.Although commercial advertisement is an advertisement for profit and has economic functions,it also has corresponding social and cultural functions as an important part of public life.Advertisers should not only make use of commercial advertising to earn economic profits,but also play its role in educating and serving the public.They should not only attach importance to its "utilitarianism",but also not ignore its "commonweal".The introduction of commercial advertising into the path of public welfare development can not only establish a good brand image for enterprises,gain the trust and support of the audience,but also achieve the purpose of educating and serving the public.This paper will discuss the necessity of taking the road of commonweal in commercial advertising in combination with the graduation creation "Three Rules of Being Yourself".It will analyze the strategies of commonweal in commercial advertising by elaborating the early planning,mid-term shooting,post production and commonweal performance of the work,and how to take the road of commonweal in commercial advertising,and provide necessary reference and suggestions for the development of commonweal in commercial advertising.