| The rise of new media changes the documentary market.Traditional media seek development in this existential crisis,and the era of financial media emerges at the historic moment.For the most objective documentary,the once lofty and modest form of creation can no longer adapt to the current development environment.In order to adapt to the development of The Times,innovation is needed.Under the background of extreme freedom in the current creation environment and communication environment,the creation of documentary has begun to move towards the popularization and popular,in the hope of seeking a way to survive in the complex environment of fierce competition through the simple and unsophisticated creation style.The use of anthropomorphic creation techniques in documentaries is a major innovation of documentaries.It draws the distance between documentaries and the public with novel narrative voice,which not only retains the objectivity and seriousness of traditional media,but also integrates the flexibility and freedom of new media.Anthropomorphism in documentary is to give the narrative subject the attributes of human thought,emotion or character,so that it has human characteristics,and to give life to those species without "humanity",so as to enhance the novelty and interest of documentary and enrich the creation form of documentary.By studying the creation techniques of anthropomorphism in documentaries,this paper analyzes the image building and narrative strategies of anthropomorphism in documentaries,conducts theoretical exploration and practical exploration from the perspectives of narrative form,narrative voice,audio-visual language and so on,and theoretically presents the research process of how documentaries achieve the expression effect of anthropomorphism.The research on anthropomorphic techniques in documentaries can enrich the expression of documentaries.Through the general situation of the application of anthropomorphic techniques in documentaries,we can study the narrative angles and expression ways of anthropomorphic techniques,so as to solve the problems such as the homogeneity of the creative style in the current documentary market,the lack of innovation in the picture and the stereotyped audio-visual language.This prompts us to further think about the new form of documentary image expression and realize the role of "edutainment". |