Research On The Creation And Communication Of Guizhou Image In Ouyang Qiansen’s Film And TV Dramas

With the perfect integration of multiple communication symbols and the wide spread of multi audience groups,film and television plays a powerful role in shaping and spreading the regional image.Under the background of economic globalization and accelerated development of urban modernization,Guizhou,located in the hinterland of the southwest,has been actively using the local film and television drama,which is a mass media with local characteristics,to show Guizhou’s political,economic,cultural,social,ecological and other development achievements to the whole country and the world,thus shaping and disseminating a new image of Guizhou that is forging ahead in the new era.Guizhou local films and TV plays refer to those films and TV plays with the theme of "telling good Guizhou stories" produced by the chief creators such as writers or directors from Guizhou,or produced by Guizhou local film and TV companies,Guizhou Provincial Party Committee Propaganda Department and other organizations.Among them,Guizhou local films and TV plays created by Ouyang Qiansen,the representative of Guizhou writers,have the largest number,the largest influence and the broadest spread.At present,Ouyang Qiansen has compiled 15 film and television works with broad themes and distinctive themes.Through the popularity of these films and TV plays in CCTV,Youku and other multiple communication channels,the people of the whole country have seen a colorful Guizhou with profound historical background and active progress in the new era,which has improved the regional popularity of Guizhou,changed the stereotype of Guizhou’s cultural customs,and promoted the development of Guizhou’s tourism industry.In addition,Ouyang Qiansen’s films and TV plays have won many national high-level awards,such as the Golden Eagle Award of China TV and the Flying Sky Award of China TV series.These awards are professional affirmation of the communication effect,artistic quality and theme connotation of his films and TV plays.Ouyang Qiansen’s film and television creation is based on reality.He uses the combination of space images and emotional expression,the multi game field to boost the main narrative,the ethnic elements to add the mystery of the plot,the combination of historical presentation and reasonable imagination as the film and television art means,focusing on the resonance of personal struggle and family and country feelings,individualism giving way to collectivism,the combination of benevolence and righteousness and broad mindedness,ethnic self-confidence and ethnic unity It records the precise historical images of poverty alleviation and other artistic directions closely related to the theme,shaping and displaying the image of Guizhou in its mind through movies and TV plays.In the films and TV plays on the theme of the Red Revolution,Ouyang Qiansen created the image of the great turning point of the Long March,the heroic image of the brave revolution,the image of a strategic place during the period of resistance against Japan,and the image of the Red Army and Guizhou people building fish and water together;In the films and TV plays on the theme of ethnic minorities,he created the image of maintaining ethnic unity and firmness,the image of flourishing ethnic traditional culture,and the image of excellent ideological and cultural brands;In the urban and rural movies and TV plays,he created the image of green development with the coexistence of economy and ecology,the image of changes in the new era of poverty alleviation and revitalization,and the image of characters in the new era with the collision of new and old ideas.Ouyang Qiansen’s films and TV plays have very dominant communication and creation subjects.Through multiple communication channels,they have fully disseminated the colorful Guizhou images officially launched by Guizhou and known by the public to audiences inside and outside the province,thus achieving good communication effects.However,by looking at the small to the large,there are still shortcomings in the shaping and dissemination of Guizhou’s image in local film and television dramas,such as fixed themes,single themes,lack of talent,weak communication ability of audiences outside the province,and lack of effectiveness evaluation system.These problems require joint efforts from relevant departments,film and television companies,and film and television creators in Guizhou to solve.