A Research On The Multi-perspective Dissemination Of Fujian SHE Minority Nanny’s Gang Witchcraft Dance In New Media Environment

The Fujian SHE Minority Nanny’s Gang Witchcraft Dance is a sacrificial dance performed by the sorcerers of the Mindong SHE ethnic group in the activity of exorcising ghosts and demons and is the first batch of provincial intangible cultural heritage items in Fujian Province.As time went on,the dance gradually got out of the countryside into the city,and then into the distance.It has a profound impact on the culture and material life of the entire region.In the current situation of vigorous development of new media,people’s concept of respecting science has emerged,accompanied by the mature development of science and technology.New media is pervasive in all areas of society,and people are gradually no longer blindly relying on mysterious forces that cannot be controlled.New media has brought infinite possibilities for the dissemination of the Nanny’s Gang Witchcraft Dance,and promoted the communication of "Nanny’s Gang Witchcraft Dance " in diversified channels,generating the process of transformation from traditional art to media form,in line with the creative transformation and innovative development of the new era as the basic criterion and the only way to promote the modern transformation of Chinese excellent traditional culture and promote and develop the excellent traditional Chinese culture in the process of abandonment,inheritance,transformation,and innovation.In this context,the Nanny’s Gang Witchcraft Dance produced by sacrificial witchcraft gradually broke free from the shackles of feudal superstition and was transformed into an artistic treasure of the SHE minority’s culture.With the title "Research on the Multi-perspective Dissemination of Fujian SHE Minority Nanny’s Gang Witchcraft Dance in New Media Environment",this paper adopts fieldwork and other methods to first summarize the " Nanny’s Gang Witchcraft Dance ",and clarify its performance,changes,characteristics,and communication when it is in the offline communication environment.Then the paper discusses in the new media environment,what happened by analyzing the communication content and communication platform changes of the Nanny’s Gang Witchcraft Dance in the process of communication,and then expounds on the communication characteristics and meaning changes brought about by various changes,explaining the new media environment promoting the transformation of the Fujian SHE Minority Nanny’s Gang Witchcraft Dance from a style of witchcraft to art.Finally,by reflecting on the current situation of communication,the problems caused by the new media environment are analyzed,and solutions are proposed.It helps Fujian SHE Minority Nanny’s Gang Witchcraft Dance,which has been an art,to better use new media to adapt to modern society and people’s spiritual and cultural needs,to promote the inheritance and dissemination of excellent traditional Chinese culture,and continuously enhance the soft power of national culture and the influence of Chinese culture.