Research On Government Support Strategy Of Film And Television Industry In Qingdao West Coast New Area

In the report of the 18 th National Congress of the Communist Party of China in 2012,it was mentioned that in order to make the cultural industry a pillar industry of China’s national economy,the construction of the cultural industry began to rise rapidly and develop;In 2017,in the report of the 19 th National Congress of the Communist Party of China,it was pointed out that we should strengthen cultural self-confidence and constantly promote the prosperity of socialist culture;In 2022,the report of the 20 th National Congress of the Communist Party of China has made a new elaboration on the construction of China’s cultural industry,which aims to promote cultural self-confidence and self-improvement,and create a new brilliance in China’s socialist culture.As a substantial cultural industry,the film and television cultural industry has a huge impact on economic growth and social development,and plays an increasingly important role in excavating the characteristics of traditional Chinese culture and promoting Chinese culture to the world.As a coastal city known as a "natural movie theater," Qingdao has gradually established a cultural brand of "the City of Film".The West Coast New Area of Qingdao focuses on building a new highland for the development of the film and television industry by focusing on the creation of "the City of Film and Television".The government has promoted and implemented the development of the film and television industry through a series of supportive policies.Based on this,this article draws targeted suggestions and improvement measures for the government support strategy for the development of the film and television industry in Qingdao West Coast New Area.By innovating the film and television industry development system,promoting the systematic development of the film and television industry,optimizing the business environment for the development of the film and television industry,and establishing a sound financial guarantee system,it can better promote the development of the film and television industry in Qingdao West Coast New Area,and inject new vitality into the economic development of Qingdao West Coast.This article mainly studies the government’s support strategies for the development of the film and television industry in Qingdao West Coast New Area.Using research methods such as investigation and research,SWOT analysis,and other research methods,it collects and collates relevant domestic and foreign literature and materials,and conducts field investigation and research on the specific practices of government departments in the development of the film and television industry in Qingdao West Coast New Area.It is understood that the government supports the development of the film and television industry in Qingdao West Coast New Area in terms of industrial policies,industrial hardware,and investment The current situation of government support in terms of industrial supporting services and brand influence,and the existing problems and reasons of its government support strategies are explained.