Research Of A Arts Training Organization Customer Relationship Management

With the increasing standard of living of the people,the expanding demand for art training and the support of national policies,artistic training industry has ushered in an important historical development opportunity period.Under the policy drive,plenty of capital has joined the art training industry,and cultural education training is constantly transforming into the art training team.In the market such fierce competition,the development of art training institutions faces a crisis situation,how to seize the opportunity to change the existing situation in a market environment full of opportunities and challenges,is the greatest problem facing each art training institutions now.Based on the existing theoretical research on customer relationship management,and through statistical analysis of the questionnaire on customer relationship management of A art training institution,this article takes A art training institution as the research object,and concludes that A art training institution has imperfect organization of customer relationship management,single customer acquisition channel,lack of customer segmentation management,customer loss management and retention mechanism,and customer satisfaction and loyalty are not high.In order to improve the defects of customer relationship management of A art training institution,this paper focuses on three aspects of customer relationship management: establishment,maintenance and retention of customer relationship.Mainly including: First,enhancing the concept of customer relationship management to build a diversified communication team to enrich the way of customer acquisition;Second,through the relevant service information purchased by the customers of A art training institution combined with RFM model to develop the corresponding customer relationship segmentation strategy,redistribute customer relationships,and improve the customer relationship maintenance service strategy;Third,according to the specific reasons for customer loss and low customer satisfaction of the company to develop customer retention system,establish the first question responsibility system and standardized complaint handling process;Fourth,the establishment of scientific incentive mechanisms,talent security,system security for A art training institutions customer relationship management implementation to provide security measures.The purpose of the research is to discover the problems and causes of the current customer relationship management of A art training institution,and to combine the objective situation of A art training institution and suggest corresponding improvement measures in order to improve the level of customer relationship management of A art training institution,to upgrade customer satisfaction and loyalty as the center,and to promote the sustainable and long-lasting healthy development of A art training institution as the goal,and to be invincible in the competitive market environment.