GS Company Customer Relationship Management System Design And Application Research

In the rapid development of education industry at the same time,the operation mode of the training institutions also gradually mature,the training education increasingly fierce competition between brands.Main problems of current education and training industry focused on three aspects: the first is the curriculum homogeneity serious,major training institutions to launch the education course basic similar products;Followed by the teacher quality good and bad are intermingled,lack of high quality teachers;Three is the insufficient teaching professionalism.Quantity increase rapidly in the education training institutions,education and training industry under the background of increasing competition,customer relationship management strategy of improving customer satisfaction and loyalty,so as to achieve the aim of building a strong education and training,is the most important education training organization management strategy of one of the core concepts.GS company based on customer relationship management system of building and application as an example,on the basis of analyzing the art training industry development present situation,combining the art training customer demand for training analysis skill training institutions,the problems of management for the art training institutions to determine the reasonable customer relationship management(CRM)system to provide reference.Paper first related concept of customer relationship management(CRM),emphasizes the training of enterprise through the implementation of customer relationship management to enhance market competition ability of positive significance.Then combining with GS company customer relationship management(CRM)as an example,the art training summarizes the problems existing in the enterprise customer relationship management(CRM),points out the main drawback of customer relationship management(CRM),on the basis of design for GS company has strong operability and effective customer relationship management(CRM)solution,finally,this article put forward the application effect evaluation on the plan of customer relationship management(CRM).This article research expectations through the implementation of customer relationship management strategy for GS company,help the art training education enterprise training can effectively enhance the service level,strengthen the enterprise brand reputation and customer cohesion,lay a foundation for the long-term development of the enterprise.