| Culture is the soul of a country and a nation.To this end,the news media should increase the publicity and coverage of traditional Chinese culture in order to strengthen the soft power of the national culture and promote the development and prosperity of socialist culture.The Central Plains culture is the mother and backbone of the traditional Chinese culture.Studying the news framework of the Central Plains culture report through Henan Daily,the most authoritative newspaper in Henan Province,can provide some basis for the future report of cultural news,and can also help the spread and inheritance of the original Chinese culture through propaganda and reporting,and promote the development and integration of the Central Plains cultural industry.First,this paper searched and screened the Central Plains culture reports of Henan Daily from 2019 to 2021,and finally obtained 335 reports that met the selection criteria.With the help of Zang Guoren’s three-level theory of news framework,using content analysis,text analysis and quantitative statistical means to carry out statistical analysis,this paper summarizes the construction framework of the Central Plains culture report of Henan Daily.Secondly,it summarizes the characteristics of the framework of the Central Plains culture report of Henan Daily from the four aspects of the report theme,the report content,the report method and the report language,that is,it presents the characteristics of guiding,correctly propagating cultural policies,accurately interpreting cultural connotation and key points,paying attention to the integration of cultural industries,and promoting the development of cultural industries;In the content of the report,it shows the characteristics of being warm,telling the story of the Central Plains culture well,reflecting the cultural and social value and grounding,serving the cultural life of the people,and meeting the cultural needs of the people;In terms of reporting methods,it is reflected as a new perspective,with the help of hot reporting culture,innovative cultural news perspective and multi-level,showing the characteristics of multiple reporting methods,careful planning and flexible use;In terms of reporting language,it is characterized by paying attention to details,using data to report directly,enhancing cultural information publicity and interesting,skillfully using various rhetorical devices,and attracting audience’s reading interest.Then it analyzes the framework construction strategy of the Central Plains Culture Report of Henan Daily from the four aspects of modernization,branding,industrialization and popularization,and analyzes the causes of its news framework construction from the three dimensions of policy-driven,social demand and media responsibility.Finally,it summarizes the significance of constructing the Central Plains cultural reporting framework,and at the same time considers the construction advantages of the Central Plains cultural reporting of Henan Daily,and proposes for the local media to report cultural news in the future: based on local characteristics,deeply explore cultural resources;Meeting the trend of the times and helping the spread of Chinese culture;Three suggestions for reference should be made to fit the culture and people’s livelihood and pay attention to the cultural construction at the grass-roots level. |
