| In recent years,strengthening cultural trust has increasingly become an inevitable prerequisite for China’s development in the new era.Excellent programs promoting traditional culture in innovative and active ways,such as China Poetry Conference,National Treasures,China in ancient books and classical chanting have been widely praised,which has continued to trigger a hot topic of traditional Chinese culture at home and abroad.Henan Satellite TV’s still popular series "Wonderful Chinese Festivals Tour" in 2021 makes full use of intelligent media technology to realized the combination of historical culture and art communication.The good reputation of the audience also reflects the original intention of the program series "Wonderful Tour",that is,not only to make the landmarks of the scenic places in Henan known throughout the country,but also to make the audience feel the beauty of Chinese culture through aesthetic and effective audiovisual technology and shooting equipment,attract the audience,contact and understand traditional culture through the program,and then let the traditional culture be inherited over time.This study selected seven Henan Satellite TV’s traditional festival "Wonderful Tour" series of evening programs broadcast in 2021 to conduct research.Based on the theoretical analysis of media landscape by Shao Peiren,a domestic scholar,from the two dimensions of material and concept,specifically discussing the innovative development of Henan Satellite TV’s traditional festival "Wonderful Tour" series of evening programs to traditional culture in the aspect of audio-visual landscape shaping,including the presentation of audio-visual scenes in the program,the space-time narration of traditional culture,perceptual immersion experience,metaphor of cultural landscape and story consumption escaping from reality.Finally,combining the characteristics of demographic variables of the audience and in-depth interviews,we will again reflect on the problems of the program from both material and conceptual perspectives,such as the blind worship of images leading to false recognition of real life and even escape from reality,the risk of falling into consumerism due to emotional identity,and the difficulty of audience understanding dance images,and try to put forward solutions.This study mainly uses the media landscape theory to analyze.Compared with Debo’s criticism of the consumer society in which the capital manipulation technology creates the illusion of desire,this study focuses more on how to use the audio-visual landscape to realize the transformation of traditional culture,enhance the cultural confidence of the audience,and give play to the positive role of television media in guiding social values.For example,the audio-visual presentation in the program,melts the boundary between reality and reality,and creates cultural wonders,so that the audience can build cultural confidence in the immersion of perception.This study consists of six parts.The introduction includes the background and significance of this study,research ideas,research methods and research innovations.The first chapter to the second chapter is an important part of this study,mainly from the media presentation of this series of programs and the innovative development of traditional cultural connotation to carry out specific content analysis.With the theme of traditional festivals,the "Wonderful Journey" series presents an amazing cultural space from the perspectives of pictures,music,text,color composition,restoration of clothing and dance emotion expression.Secondly,it aims to create an immersive viewing experience for the audience through the spectacle of scenic spots and historic sites,the simulacrum of festival scenes,the metaphor of cultural landscapes,the relief of "against modernity" and the story-based landscape narration,so that the audience can strengthen the ideological identity in the pleasant audio-visual enjoyment,enhance the sense of cultural gain and pride,and constantly explore the era value and cultural implication behind the traditional festivals.At the same time,it integrates diversified traditional cultural symbols,constructs the traditional festival scene,creates the wonders of Chinese traditional culture,leads the audience to vividly experience the folk customs of Chinese traditional festivals,and understands the spiritual pursuit of the Chinese nation.Finally,the presentation of cultural landscape can not be separated from the construction of collective cultural memory.The program creates a ritual atmosphere to awaken collective cultural memory.The audience stimulates the resonance of family and country emotions through immersion experience and forms the identity confirmation of community members.Finally,the organic unity of the group is enhanced through the constantly strengthened awareness of "community".The third chapter focuses on the interpretation of the significance of the "Wonderful Tour" series of Henan Satellite TV’s traditional festivals to convey cultural self-confidence,and analyzes it by means of audience rating statistics,questionnaire data and in-depth interviews,providing inspiration for the following rethinking of the "Wonderful Tour" evening party to make people have cultural self-confidence.The fourth chapter summarizes the experience of the "Wonderful Tour" series from the perspective of problem reflection and improvement strategies.The key is to mobilize multi-sensors to strengthen the cultural confidence of the audience,and let the audience participate in the construction of landscape significance.Based on this,the deficiencies and suggestions of the program are put forward.The conclusion part summarizes the main research contents and research results of this paper,and puts forward the shortcomings in the process of this research,with a view to improving the ideas for future expansion and research opportunities. |
