Research On The Integrated Narrative Of IP Film And Television Under The Perspective Of All Medi

IP film and television works are typical texts of the current film and television industry,which reflect the outstanding characteristics of the current cultural space under the blessing of technology.The prominent embodiment of the new media represented by omnimedia technology and the observation of the cultural world have made fusion narrative a key perspective in the study of IP film and television works.The research mainly focuses on the ontological discussion with "IP film and tele-vision" as the core,supplemented by case studies,and focuses on the integrated narrative problem of IP film and television in the omnimedia process.This issue is not only in the production,dissemination,Accepting the key propositions of the three links is also the core issue faced by the current film and television academia and industry.The article sorts out the omnimedia theory,the status quo of IP film and television,and the narrative theory of integration.Based on the research of predecessors and scholars,it summarizes and summarizes the theoretical concepts that conform to the theme of this research.All-media is the technical background.By analyzing the content,characteristics and meaning of the fusion narrative of the research object,we will further explore the media turn of IP video narrative and observe the intertextual reference of fusion narration.The introduction part explains the background of the research topic from the perspective of methodology,including the current main research status of omnimedia technology,IP video and integrated narration.Through explaining the current media reconstruction of film and television creation,the release of audience attraction,the changes in the digital empowerment of the streaming media film and television ecosystem,and the integration of the three characteristics of narrative in production,presentation,and acceptance,it illustrates the profound impact of omnimedia technology on it;The most prominent manifestation of its IP video and integrated narration is the media shift and intertextual reference between the two.The media shift also includes the three links of production,dissemination,and acceptance,which point to the transition from professional production to user production and from professional production to user production.Single media to multiple dialogues,from passive acceptance to active interpretation,also correspond to the characteristics of integrated narrative.The rhetoric of the story world,the circulation of the pan-entertainment ecological landscape and the cultural space jointly show the intertextuality of the research objects.Finally,from the perspective of existence,aesthetics,and society,I think about the technical prospects of IP film and television fusion narration.