Research On From Symbolic Consumption To Symbolic Innovation:Investigating The Design Of Digital Memes

As a popular social language in cyberspace,emoji frequently appears in people’s daily life,which is the cultural product of the development of mass culture.When emoji becomes a design symbol in circulation in contemporary society,it not only has the use value and value of general goods,but also accords with the meaning of symbol value defined by Baudrillard.As for the expressive means of emoji symbol consumption,the magnetic field reaction is produced in people’s interaction,which is expressed as obtaining a kind of emotional value orientation and identity.Symbol consumption has become an irreversible demand in human society,a growing commercial market,and a phenomenon of cultural consumption that produces emojis.In the context of symbol consumption society,this paper focuses on the influence of symbol consumption on the design of emoji,analyzes the problems exposed in the current emoji design,and considers possible solutions to the problems.The thesis is divided into five chapters,the first chapter is the introduction,which mainly narrates the background of the research,the significance,the train of thought and the method of the thesis as a whole,and summarizes the current situation of the related theories.The second chapter focuses on the emoji as a design symbol.First of all,with the clue of time sequence,this paper briefly describes the product features of the four nodes in the history of emojis,and makes a basic analysis of the existing emojis in terms of artistic techniques and forms.The second is the duality of emoji symbols,that is,symbolism and representativeness.The representativeness of emoji symbols is the semantics displayed to the outside world at the beginning of its birth,and it has certain stable characteristics,but symbolism is established in the follow-up social circulation,often because of non-specific consumer,symbolic structure tends to a relatively unstable state.Finally,the symbol attribute,from the emoji culture level,is the shaping of values;from the social field,it becomes the medium of transferring emotions between people.The third chapter discusses the influence of emoji and design,which is divided into two parts.The first part is the discussion of the context of design in the consumption of emoji symbols.In the process of emoji business incubation,the commercial blindly makes the economic benefits of the symbols,which causes the conflict with consumers.The second part of the answer emoji symbol consumption for the design of those aspects have an impact,one is inspired by the new design professional,two is the original business model also have an impact,three is the birth of productive consumers.The fourth and fifth chapters are the summary of the whole thesis,aiming at the malpractice analysis of the present emoji symbol consumption,one is the following style symbol design behavior,which leads to the serious homogeneity problem of the product,second,the appearance of vulgar emoticons,so that the design of the symbolic value of products decline,but also in the community spread of negative ideas.Therefore,we should guide the production of symbol design content,strengthen the proportion of traditional culture kernel in symbol,and form the benign development of design products.Up to now,in the development of consumer society,Emoji Symbolization is a means of people’s self-entertainment,and it has gained considerable economic and social benefits in the process of realizing emoji commercialization,it contains the characteristics of mass culture consumption and reflects the epitome of human civilization in our times.Only by better understanding the information of the products of the times can we know the direction of social design development in the future.