| In recent years,short video platforms have developed rapidly.With the help of new media and new technologies,all kinds of short video platforms emerge at the historic moment and are favored by the vast audience with intuitive browsing and convenient operation.Short video platform is one of the popular social platforms.Many event brands carry out commercial publicity through the commercial advertising space on short video platform,which can effectively attract users’attention and gain good reputation.Meanwhile,it can also vigorously promote the establishment of brand value of events and create huge commercial value for the society.Therefore,it is of great practical significance to study and design the form and application of short video platform commercial publicity.Based on mobile short video platform business promotion as the research object,the first commercial publicity related concepts is a short video platform,and based on the basic situation of the short video platform,user analysis,habits,such as commercial publicity visual design to comb induction,providing theoretical basis for the later application design and visual performance direction;Then analyze the forms of commercial publicity,introduce the current mainstream publicity forms,and analyze the visual forms of commercial publicity,and summarize the current platform favored the use of commercial illustration,synthetic design,three-dimensional design to carry out commercial publicity design;Finally combining case analysis and theoretical research,practice,set their own design practice project,IP visual activity to fall to the ground to build a short video platform in the "small singing",through the platform structures,design research and design the process in this paper,the detailed,huai pop hit song,music music style of two different visual application design specific operating activities,Draw the main visual design of the event in the form of commercial illustration,and design the open screen advertisement,pop-up advertisement,H5 and Banner of the commercial publicity resources on short video platforms,extend the offline material support required by the event,and design the offline posters and peripheral products.Through the overall platform design practice,the rationality of the design method is tested and gradually improved,so as to provide theoretical basis and reference value for design practice for the application design of visual expression of commercial publicity in mobile short video platform. |
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