Research On Ethical Anomie And Response In Short Video Communication

As a popular mobile Internet product in recent years,short video has been favored by users and the market.The video transmission has an immersive experience.With entertainment,live video content,fast updates,and social attributes,these features quickly accumulate a large number of users.However,while the short video platform is developing rapidly,due to the low barriers to entry,the user literacy is mixed,some people blindly pursue the flow of revenue,neglecting many ethics in the process of communication,and the poor supervision of the platform,many ethical anomie problems are Different forms are displayed.This article takes the development of short video as the starting point,and sorts out the common ethical anomie in short video communication.The overall classification is low content,value deviation;dangerous action video and high-risk video imitation;infringement of personal privacy video and infringement video Make four categories of rumors and false information,and analyze and elaborate with relevant cases,and put forward their own views on the ethical status of short videos.In the analysis of the causes of the above problems,it is mainly summarized from the user's individual,platform and society.It integrates the multidisciplinary knowledge of communication and sociology,and analyzes the causes from different angles.First,the individual's media literacy.And the problem of profit-seeking,followed by the lack of technical and regulatory aspects of the platform,and finally social factors such as lack of law and lack of supervision.Based on these problems,the corresponding solutions are proposed from the aspects of platform,user and supervision.They think about the optimization of platform mechanism,the ethical responsibility of users,the constraints of policies and regulations,and the support of high-quality content.