Research On The Development Of Chinese Original Network Animation In The New Media Era

Under the background of the new media era,network animation has become a new direction,new trend and new ecology of animation development.From the perspective of internal ecological space,the transformation of producers and the continuous change of production technology provide subject basis and technical support for the development of network animation.From the perspective of external ecological space,the continuous implementation of relevant national animation policies provides a powerful guarantee and normative direction for the development of network animation,and the continuous integration of capital market provides a sustainable market development space for it.In terms of communication forms,the communication channels of network animation have been continuously expanded with the dissolution of traditional communication mechanisms and the continuous integration of new communication forms,and are extending in multiple paths under the trend of media integration.From the perspective of aesthetic culture,the form and content of network animation show diversified representation with the development of the new media era.In terms of formal representation,the types and themes have diversified development,and the platform and audience have bilateral construction.In terms of content representation,as a youth subculture,network animation has both positive effect in cultural diffusion and harmfulness in excessive entertainment.The continuous improvement of audience status makes the tendency of aesthetic popularization of network animation more obvious and the degree of content commercialization more significant.The symbiotic effect of aesthetic popularization and content commercialization has become a typical characteristic of network animation in the new media era.