| Some things are pre,sented in the form of simple pictures,and over time they become conventional symbols.In the era of new media,the rapid exchange of emotions through emoji has become a common lifestyle for the public.Nowadays,"emoji" is popular on the Internet as one of the forms of fast reading.Its emergence meets the needs of most groups in contemporary society for online communication and enables the public to communicate across cultural backgrounds and language barriers.Although emoticons can show abstract expressions of words,they cannot replace them.Symbols and words complement and interact with each other,transforming words into signs,and associating words from signs.The spread characteristics,form characteristics,performance characteristics and entertainment characteristics of emojis conform to the aesthetic psychology of the public.The aesthetic psychology brings the sensory pleasure of emoji users and wins the public’s favorite.The first part of the paper briefly introduces the purpose and significance of the topic,and the current situation of emoticons on the Internet exchange platform at home and abroad;the second part briefly describes the overview of the new media network social platform;the third part mainly introduces the definition of emoticons,Summarizes the use and characteristics of emoticons in the network communication platform;the fourth part analyzes the artistic charm of emoticons from three aspects of form,color and meaning;the fifth part analyzes the aesthetic consciousness of the public and the aesthetic characteristics of emoticons,To explore the aesthetic emotions of the emoji in the Internet communication platform.The network communication platform in the new media as a carrier has made this emoticon aesthetic culture widely and rapidly developed,which has enriched the public’s aesthetic vision and at the same time reflects the characteristics of the aesthetic culture of the new media network communication platform. |
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