Research On The Construction And Promotion Of Huangpi Clay Sculpture Brand Under The Background Of Cultural Tourism Integration

Huangpi Clay Sculpture originated in Huangpi District,Wuhan City,Hubei Province.Its creative themes are mostly derived from the daily lives of local people.Its design is simple and simple,and contains the unique cultural value and spiritual connotation of the Chinese nation.With the rise of cultural tourism,branding has become an important means of promoting the image of a city,so branding regional culture is particularly important.Starting with the origin and development of Huangpi clay sculpture,this article analyzes its artistic characteristics in detail from several aspects such as theme,color,modeling,and craftsmanship,and compares it with high-density clay sculpture and clay guru.Through the use of observation,graphic design,summary,and other methods to extract visual symbols from its artistic features,a brand image that more closely expresses the cultural connotation of Huangpi clay sculpture-"My Little Ni"-is proposed.It not only has the unique rich local flavor of Huangpi clay sculpture,but also incorporates modern design elements,presenting a fashionable,cute,and friendly image of the brand image.The modernization of Huangpi clay sculpture,a traditional art,has promoted the inheritance and development of Huangpi District in Wuhan while promoting its own.This article combines Huangpi clay sculpture with brand image design,injecting elements of era development,creating a brand image with distinctive Huangpi regional culture,providing a broader development space for Huangpi clay sculpture,and laying a solid foundation for the inheritance and development of Huangpi clay sculpture.These research results can not only provide reference for the cultural inheritance and modernization development of Huangpi clay sculptures,but also contribute to the cultural excavation and promotion of other traditional handicrafts.