Research On The Innovative Design Of Huishan Clay Figurine Based On The Integration Of Culture And Tourism

Under the background of cultural tourism integration,the realization of the integration of local culture and tourism industry can enrich local culture on the basis of enriching tourism content and promote the economic development of tourism destinations while it can also better meet people’s material and spiritual needs.Tourism,as a carrier of culture,implements the integrated development of culture and tourism,which can meet people’s growing demand for cultural tourism.As an important part of local culture,Wuxi Huishan clay figurines are based on people’s production and living needs and express people’s inner feelings with simple artistic images.Through the in-depth analysis of the relationship between culture and tourism of Huishan clay figurines,this paper discusses the innovative development path of Huishan clay figurines under the background of the integration of culture and tourism,so as to realize the development of local culture.The subject takes Huishan clay figurines as the research object,excavates its artistic features and cultural connotations,and rationally develops Huishan clay figurines under the concept of cultural and tourism integration,and then guides the integration of Huishan clay figurines tourism industry and cultural industry to create a unique cultural business card with Wuxi characteristics.Not only can it promote the development of Huishan clay figurines,but also provide an example and valuable reference for the development of cultural tourism in other regions,so as to better promote the development of cultural and tourism integration in China.To realize the sustainable development of Huishan clay figurine culture,provide new ideas and methods for the development of Huishan clay figurine cultural tourism products,so as to better promote local culture and enhance the competitiveness of urban tourism.To this end,the author discusses the following aspects: first,brand-oriented strategic planning,to create a distinctive image recognition system;second,to use cultural creativity as the design content to promote the cultural heritage of Huishan clay figurines;Third,use the principle of parallel design to spread the Huishan clay figurines and show the artistic charm of Huishan clay figurines in multiple dimensions.